[PDF] Community Development Toolkit - CommDev

6Strategic Planning FrameworkcontinuedPLANNING TOOLSTable 10: Step-by-step process for developing a vision and mission Statement continuedStepAction3 Develop your visionstatementDescriptionNow that you have a clearer understanding of what youwant to do and why, you can develop the statementsthat will capture your ideas.Remember, it may require several vision statementsto fully capture the vision of those involved in thecommunity development program: you do not need –or even want – just one “perfect” phrase. Encouragepeople to suggest all of their ideas, and write themdown – possibly on poster paper at the front of theroom, so people can be further inspired by the ideasof others. After you have brainstormed a lot of ideas,your group can discuss critically the different ideas.Often, at times, several of the vision statements willjust jump out at you – someone will suggest it, andpeople will just instantly think, “That’s it!” You can alsoask yourselves the following questions about visionstatements:• Will it draw people to common work?• Does it give hope for a better future?• Will it inspire team members to realize thecommunity’s dreams through positive, effective action?• Does it provide a basis for developing the otheraspects of your action planning process?4 Develop your missionstatementThe process of developing your mission statement ismuch like that for developing your vision statements.Remember, though, that unlike with vision statements,you will want to develop a single mission statement.After having brainstormed for possible statements,you will want to ask of each one:• Does it describe what you will do and why you will do it?• Is it concise (one sentence)?• Is it outcome oriented?• Is it inclusive of the goals and people who may becomeinvolved in the organization?➜90 Community Development Toolkit