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Creating-entrepreneurial-mindset

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Design of a learning process for SME managers (in different generations)Apart from generations, mentioned above, we need to remember about that group ofconsumers, who will come to the market in 10-15 years L Generation (also called MilleniumGeneration, because they were born in 2000 or later). We can’t find any notesabout them in literature, but they exist and they are the economic important buyers,even now, when they are at school.Letter L comes from verbs and nouns, that define Generation L - lazy, like, link,lead, life-stream, local. Lazy – generation L isn’t interested in any activities, physicaland mental efforts – they don’t create, don’t protest and they don’t have any establishedconvictions. Distinctive feature for L generation is so-called slactivism (slackerand activism). They have a passive behaviour, limited to click „like” on Facebook.They aren’t curious about people and the world. They limit to their own friends, andthey look for a support within familiar environment. Their activity brings only to sendingpetition for or against something (not to creating, but to accepting) and voices theiropinion in social media. The tool used everywhere and in every situation, is mobile,laptop or tablet. A word becomes a picture, that is why application like twitter, instalgram,snapshot, dropbox etc. have become popular and popular.The L Generation, like Y is dishonest to work and its employer. They „forget aboutothers so fast as they click in computer keyboard” [Święcicka 2012, Generacja leni –slaktywiści. Czy można zbawić Świat klikając myszką?]. The next feature is „linking”.They are used to Internet without content, but stuffed with many links. Bill Gates said„content is king”, but nowadays we should say for blogger N. Hatalska, L generationdoesn’t create content, but distributes them, so the more real is a statement „distributionis queen” ([Hatalska 2011, Generacja L (Infografika)] .They also enjoy reading a short texts and news, called leads. The research shows,that more than a half of Poles population doesn’t read books or any short texts, articlesetc., more extensive that three pages. They also don’t protect their privacy. They wantto be like young celebrities, so they reveal all information on their private life and career.They are constantly on-line and every invited person can get the informationabout their life (life-stream) and his location (local).4. New learning process in SMEs for new generationIn literature there occur various terms referring to problems connected with workforce development. There are such terms as: education, training, training for a job, selfimprovement,in-service training, learning, professional development. In lectures subjectsthe notion of development is usually identified with the notion of work forcetraining. Such an approach was assumed by known researchers and authors of manyacknowledged publications, R. Hill and J. Stewart [Hill, Stewart 2000, p.108]. Usingthe notions: „training” and „development” interchangeably means a broad understandingof the notions of training and development as activities, which develop skills and/orknowledge, and/or shape behaviours. The range of activity is wide, from formal train-52

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