SWISS Magazine November 2015
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Reto Hoffmann interviewt<br />
Topmodel Ronja Furrer<br />
im Rahmen der Taufe eines<br />
A340-Flugzeugs auf den<br />
Namen «Solothurn».<br />
Reto Hoffmann interviews top<br />
model Ronja Furrer at an<br />
event organised to mark the<br />
official naming of one of<br />
<strong>SWISS</strong>’s A340s: “Solo thurn”.<br />
«Über digitale Kommunikationskanäle<br />
lässt sich die Faszination der<br />
Airlinebranche am besten vermitteln.»<br />
“Digital communication is the best<br />
channel for transmitting the<br />
fascination of the airline industry.”<br />
Dan Bärlocher, Head of Corporate Communications<br />
personnel, communication takes places primarily<br />
via digital channels. The “My <strong>SWISS</strong>” interactive<br />
news portal and app as well as the e-boards provide<br />
a platform for company and industry news, background<br />
reports and videos on a wide range of topics,<br />
as well as travel and lifestyle tips. In addition to<br />
these digital channels, the Internal Communications<br />
team also organises special events to promote<br />
face-to-face discussion between the members of<br />
our management board and <strong>SWISS</strong> staff in general.<br />
Commenting with enthusiasm, Reto Hoffmann<br />
points out: “We meet so many different people and<br />
cover so many subjects in the airline industry – our<br />
job is always immensely varied and interesting.”<br />
The Corporate Communications unit also includes<br />
the team responsible for editing our two in-flight<br />
magazines. We’ll introduce you to them in the next<br />
issue!<br />
Melanie Heiniger überprüft mit Übersetzer Paul Day, der im<br />
<strong>November</strong> sein 30-Jahr-Jubiläum feiert und den Airline -<br />
jargon perfekt beherrscht, einen Beitrag auf dem Newsportal<br />
«My <strong>SWISS</strong>».<br />
Melanie Heiniger checks an article published on “My <strong>SWISS</strong>”<br />
with translator Paul Day, who is due to celebrate his 30th year with<br />
<strong>SWISS</strong> this <strong>November</strong>. Paul masters the airline jargon perfectly!<br />
Nächste Ausgabe: Was möchten<br />
Sie gerne von Valérie<br />
Ziegler und Vanessa Schaub,<br />
Co-Chefredaktorinnen,<br />
wissen? Senden Sie Ihre<br />
Frage an<br />
swissmagazine@swiss.com.<br />
Next issue: What would<br />
you like to ask our<br />
Co-Editors-in-Chief Valérie<br />
Ziegler and Vanessa<br />
Schaub? Ques tions to<br />
swissmagazine@swiss.com.<br />
Behind the scenes<br />
107
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