QAISER AMIN

Delivering the Power
promise any results except stemming the sales losses we
have suffered.
Conservative or hostile needs to hear: Everyone will be
pleased with the financials.
This strategy dramatically turns our problem into a profit
opportunity. We will be able to produce a three-month
payback period by resolving the problems of the product
auction Web site with increased advertising. We also
expect to increase sales of our services on the site by
15 percent, increasing annual profits a minimum of (state
amount). The results are far better than anyone expected
when the problem first came to light and we have received
enthusiastic support from all the field managers.
Improving Performance
Higher management wants to hear: The project has great
returns with low risk.
The project has a 25 percent return on its investment. We
feel the return numbers are solid with little risks because
our two major distributors have both reported that, with
these improvements, they will be able to increase
business with us.
Action-oriented needs to hear: Good returns; improvements
can be in place quickly; project has side benefits.
This project will have a one-year payback period and we
can start initiating phase one in three weeks. This
improvement will also help position us as a player in the
manufacturing software market which will help pave the
way when we introduce our two new products next year.
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