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Perfect Phrases for Presenting Business Strategies electronic products and post notes about the “hot” new products or services in the store. Craft the Opening Statement The strategy I’ll be presenting today is targeted at one of our important core markets, teenagers and young adults under 30 years old. This is a market where we need increased market share to grow in the future. Show Careful Consideration This important customer group increasingly gets their product and buying information over social networking sites like MySpace and Facebook.We need to respond to changing activities of our customer group or we risk being left behind. The rapid growth of the social networking sites has been well documented, and all studies reinforce that young people will continue increased use of these sites for product and buying information. Introduce the Strategy (Background Statement Plus Statement of Strategy) I’m concerned that the company may lose sales because of its lack of involvement in the social networking arena. The strategy I’m proposing is to set up social network pages on Facebook and MySpace named after the store, Barry’s Electronic Network, and have 10 to 12 young sales associates create, maintain, and actively work the sites for each product category, which would include areas such as photography, games, and music downloads. The associates will post notes about new 188
Sample Presentations products, innovative ways to use products, tips for the best performance, and a sampling of customer comments we receive. The pages would be available across the country and team members would take turns responding to customer inquiries. Address Listeners’ Expected Concerns I know this is a new direction for the company, and one that’s new to most managers. But the young associates I’ve interviewed are all familiar with social network sites, and 90 percent of them have their own pages. The sites have an informal air to them, and if the sites don’t work out we can close them. If we need to close the sites the damage to us will be minimal as the sites are informal, and our young associates will run the site with an informal air that minimizes the risk. Show the Strategy as a Response People under 30, and even many people over 30, visit the social networking sites every day and companies are starting to have pages that have an informal, low commercial tilt. We can’t afford to just ignore this development as people are trading a great deal of product and store information on the sites. We need the right type of people running the sites. In this case we have the perfect people to run the program, our young retail associates who are a part of our target market. Demonstrate a Good Fit This is an important program because the target market is key to the company’s growth. The associates I’ve spoken with feel they only need the standard images marketing has for their 189
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The Right Phrase for Every Situatio
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Contents Chapter 5 Show the Strateg
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Contents Presentation to Analytical
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Introduction ■ What is the best p
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Introduction Purpose of the Strateg
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Introduction Presenting to an Audie
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