QAISER AMIN

Delivering the Power
Action-oriented needs to hear: The strategy has a strong
ROI; plan is ready to be implemented.
We will have an 18-month payback period. We have an
implementation plan ready to put into place and can have
the project ready to present to customers in six months.
Analytical needs to hear: This strategy has been evaluated
against others.
Our ROI for this project over the next three years is
55 percent. We also evaluated two other strategies that
held similar high returns. We chose this strategy because
it provides an advantage that is most important in our
market’s fastest growing application (state the advantage).
Conservative or hostile needs to hear: No other project
is available; ROI equivalent to past successful projects;
company will lag behind competition if it fails to
reinvent itself.
Our ROI at 38 percent on this strategy is higher than both
of the company’s last two initiatives (state what they are).
Those two initiatives have carried us for three years but
we need a new program to keep our momentum. This
strategy is strong, with a good return. We don’t have
another strategy to substitute for it.
Addressing New Opportunities
Higher management wants to hear: The strategy has a strong
ROI; reasons opportunities will present strong margins.
We have a nine-month payback period on this
opportunity. Our partner in this market has always had
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