QAISER AMIN

Chapter 13
Detail the Advantages
Now that you’ve listed the key tasks that need to be completed,
you should go back and give four to five advantages
of the strategy. You don’t need more than four or
five, but they need to be strong. Normally you give the advantages
in a bullet point list, one after the other. You want to reinforce
those advantages now fairly close in the presentation to
where you will ask for action.
The advantages you list should vary by the person you are
presenting to. Higher management responds differently than
an analytical person. Each phrase in the chapter explains what
type of advantages that listener wants to hear, and then
offers a perfect phrase you can use as a preamble prior to listing
the advantages. After you state your phrase, then state
“these are the strategy’s main advantages” and then list them.
Always be prepared to answer the question of what the disadvantages
are, but don’t include them in your presentation
unless asked.
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