QAISER AMIN

Perfect Phrases for Presenting Business Strategies
Analytical needs to hear: There has been an in-depth
analysis on the financials; risks have been appropriately
considered.
The financial analysis we’ve done with our consulting
group shows a 37 percent ROI for the first three years. We
also did an analysis for scenarios where our two biggest
risks occur: (state what those risks are). The first risk
developing would give us an ROI of 22 percent while
if the second risk occurs, our ROI would only drop to
30 percent.
Conservative or hostile needs to hear: Financial ratios are
positive; company needs to move ahead.
This improvement will increase sales 15 percent, and
profit 24 percent, over the next three years. Our return on
investment will be 41 percent. More importantly we have
not changed our product line for this application in four
years. Our competitors have upgraded every two years
and without this improvement we could find ourselves
out of the market.
Creating a Strategic Advantage
Higher management wants to hear: The strategy has a
strong ROI; additional benefits in the future.
This strategy has a projected annual ROI of 41 percent
over the next five years on our current product line. At a
minimum, the advantage also will increase sales of our
upcoming Slim Line product line by 40 percent, and it will
help the sales of our subsidiary in Europe by 25 percent.
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