QAISER AMIN

Perfect Phrases for Presenting Business Strategies
Analytical wants to hear: Every consequence has been
considered.
I’ve spoken with my peers in effected departments to
make a list of everything that might go wrong. I’ll cover
those consequences in the implementation plan for the
strategy.
Conservative or hostile needs to hear: Is it worthwhile
moving ahead?
Our company objective is to reduce order fulfillment costs
by 20 percent. This strategy will cut costs 25 to 30 percent
and meet that objective. If we don’t move ahead, we will
have to spend several months to create another strategy
that may not be as effective.
Improving Performance
Higher management wants to hear: Does the strategy meet
company objectives; does it delay other key programs?
This strategy both helps meet our cost-cutting objectives—
it alone will meet 20 percent of those objectives—plus it
will free up some key personnel to aggressively address
other pertinent, non-cost-cutting issues.
Action-oriented wants to hear: Strategy will not be perceived
to be disruptive by other employees and cause turmoil.
This strategy addresses a major concern voiced by
numerous employees in the affected area over the past
two years. It will provide a major morale boost that should
improve productivity.
Analytical wants to hear: Company is not moving too fast;
this will be the best process with the highest impact.
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