QAISER AMIN

Perfect Phrases for Presenting Business Strategies
A new design, with a drop in costs, would put us far ahead
of our competition in this important market.
Action-oriented wants to hear: The project will not take too
long; it will provide enough benefits.
Our product has not been redesigned for six years. Over
the years engineers have put forward several projects to
redesign certain aspects of the product. We could
incorporate those proposals in the project to cut its
delivery time and costs.
Analytical wants to hear: There is not too much uncertainty
in the project; strategy is certain to produce the project’s
benefits.
Clearly the project is tackling a major goal. If we achieve
this goal we will have a several-year advantage over
competition as they do not have the same engineering
resources that we do. The engineering department has
two new engineers who have done a similar project at
their previous companies and they are confident they can
succeed here. The expected cost reduction is 50 to
65 percent.
Conservative or hostile needs to hear: The project is not
too big or too risky.
This strategy implementation is a big project and if it is
not completed we will have squandered a considerable
amount of our resources. But this idea is not totally new—
different groups have been looking at different versions of
this concept for the last three years and the project team
has a firm idea on how to move ahead. Everyone involved
is confident the project can be completed.
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