QAISER AMIN

Perfect Phrases for Presenting Business Strategies
trouble implementing the solution. Reliant also has sales
and technical service people who have worked with our former
distributors and so we will be able to train Reliant’s staff quickly.
Explain the Future Fit
Long term, the company has a strategy of moving away from
distributors and toward dealers who provide showrooms, training,
and full-service backup. Distributors don’t provide those
services, and in fact rarely promote our product to new users.
Reliant’s salespeople do call on our customers and target customers,
and we will be able to work with them to determine the
training and sales material a dealer salesperson will need to
successfully sell our product.
Grow the Company
Our first aim is to restore sales. Working with Reliant our
Regional Sales Manager will be able to get our two best customers
buying at previous levels, probably within 60 days. We
also expect to see 100 to 200 percent sales growth in year two
of this strategy. Reliant sells to three times more customers in
the Southeast region than we do. Their regional focus
has been a big asset for them in creating a dominant market
position for its products in the Southeast. We expect that
Reliant will start adding new customers in year two and expect
to have a 10 to 20 percent growth rate in years three to five.
Add Value to Customers
Our customers in the Southeast will recognize immediately
the advantage Reliant brings to them. They will benefit from a
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