QAISER AMIN

Chapter 4
Address Listeners’
Expected Concerns
In many cases you’ll be presenting to people who have
strong views about the situation that your strategy
addresses and they might be predisposed to prefer another
strategy, or be skeptical about the effectiveness of your strategy.
At this point, before going more into the benefits of your
presentation, you should address those concerns directly
and forcefully.This will give your listeners a chance to challenge
you, or challenge themselves on whether or not their concerns
are valid.
External Strategies
Solving a Problem
Higher management wants to hear: Is the proposed
strategy a complete solution; is it the best solution
available; will it detract from other company efforts?
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