QAISER AMIN

Perfect Phrases for Presenting Business Strategies
company toward its long-term growth objective. We feel
we’ve been successful meeting that target.
Action-oriented needs to hear: Implementation will be
straightforward with a low risk of significant delays.
The advantage of the program that was most important
to us was that the market would continue to see the
company moving forward more aggressively than any
competitor. In addition to meeting those objectives the
strategy also creates some significant other advantages.
Analytical needs to hear: Research has taken place to ensure
the advantages are real.
Before presenting our strategy advantages to you, the
team has conducted interviews with our sales force, key
customers, and distributors to ensure that the market will
prize these advantages.
Conservative or hostile needs to hear: The advantages tie
in closely with the stated objectives of top management.
This strategy represents a major commitment by the
company. We spent time making sure the advantages that
we created are important to management, and that we
could prove they would occur, if we were challenged.
Addressing New Opportunities
Higher management wants to hear: Pursuing this
opportunity will improve the company’s market position.
This new opportunity is the most significant one in the
market today. A major advantage of this opportunity is
that grabbing a leadership position in this new
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