QAISER AMIN

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Perfect Phrases for Presenting Business Strategies 2. Builds on the company’s existing relationships with dentists and universities. 3. Targets the fastest growing segment in our market. 4. Provides the company a strategy that can be easily launched by people currently on staff. 5. Offers strong financials in every area: ROI, sales, and costs, and we can pay for the program out of our current budget. Ask for Action This strategy offers significant advantages for the company and can play a key role in meeting all of the company’s growth goals. Today I’m requesting approval to move ahead with this project starting May 1. Do I have your approval to move forward? Presentation to Action-Oriented People— Solve a Problem The Strategy Have Reliant Technologies, a manufacturer of products serving the same industry as the company, distribute the company’s product in the Southeast. Craft the Opening Statement We are falling behind budget due to the disintegration of our Southeast distribution network. The strategy I’m proposing today will turn this situation around in six months and restore sales to last year’s level. 178
Sample Presentations Show Careful Consideration There were several options and the proposal today is the result of conversations with our Regional Manager and our two key end users in the Southeast. Introduce the Strategy (Background Statement Plus Statement of Strategy) Our problem is that we’ve lost three distributors in the Southeast and our customers aren’t getting the service they need and expect. Reliant Technologies is a regional company in the Southeast that makes a complementary product to ours,targeted at the same end user, that it distributes through its direct sales force. Reliant is willing to handle distribution of our product through its sales force. Address Listeners’ Expected Concerns I believe this is the best solution to our situation both because it can be implemented quickly and because it will restore sales to prior levels. Show the Strategy as a Response One of the reasons we want to move quickly on this strategy is that we have had complaints from our two major end users in the Southeast. Demonstrate a Good Fit One of our key customers suggested this solution and it has the support of our Regional Managers. We shouldn’t have 179
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The Right Phrase for Every Situatio
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Contents Chapter 5 Show the Strateg
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Contents Presentation to Analytical
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Introduction ■ What is the best p
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Introduction Purpose of the Strateg
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Introduction Presenting to an Audie
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