QAISER AMIN

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Contents Chapter 5 Show the Strategy as a Response 53 External Strategies 54 Internal Strategies 58 Chapter 6 Demonstrate a Good Fit 63 External Strategies 64 Internal Strategies 68 Part Two: Delivering the Power 75 Chapter 7 Explain the Future Fit 77 External Strategies 78 Internal Strategies 83 Chapter 8 Grow the Company 89 External Strategies 90 Internal Strategies 95 Chapter 9 Add Value to Customers 101 External Strategies 102 Internal Strategies 106 Chapter 10 Detail the Costs 113 External Strategies 113 Internal Strategies 118 vi
Contents Chapter 11 Making Money 125 External Strategies 126 Internal Strategies 131 Part Three: Closing Out: Getting Commitments 137 Chapter 12 Explain the Key Tasks 139 External Strategies 140 Internal Strategies 145 Chapter 13 Detail the Advantages 151 External Strategies 152 Internal Strategies 155 Chapter 14 Ask for Action 161 External Strategies 162 Internal Strategies 165 Part Four: Sample Presentations 171 Chapter 15 Sample Presentations— External Strategies 173 Presentation to Management—Create a Competitive Advantage 173 Presentation to Action-Oriented People— Solve a Problem 178 vii
Page 2 and 3: Perfect Phrases for Presenting Busi
Page 6 and 7: The Right Phrase for Every Situatio
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Page 12 and 13: Introduction ■ What is the best p
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Page 16 and 17: Introduction Presenting to an Audie
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QAISER AMIN

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