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Perfect Phrases for Presenting Business Strategies 3. Adapt our Web page, which we can do over the next two weeks. 4. Provide stickers on our literature for use in the Southeast region until we can reprint with Reliant’s name listed as our Southeast Distribution outlet. Detail the Advantages If we can move right away we can resolve our problem before we totally lose our customer base in the Southeast. These are the main advantages of this program: 1. We will have our product sold by a well-respected company in the region. 2. We will immediately resolve our problems with our two biggest customers. 3. We will be implementing an early version of our dealer network so we can measure its success against our current distributor-based sales effort. 4. We stand to gain a significant increase in sales and profits for the region. Ask for Action We clearly need to move ahead quickly and decisively. I’m here today to ask your permission to move forward immediately. Are you ready to approve the program? 182
Sample Presentations Presentation to Analytical People—Improve Performance The Strategy Add a new service, computer backup that will back up files automatically from people who work on the road or are traveling. Craft the Opening Statement We are a computer IT outsourcing service, primarily servicing small, to mid-size companies. The strategy I’m proposing offers those customers and prospects an important benefit that will increase our customer base. Show Careful Consideration We have interviewed 10 customers to see if this program would be of interest to them for a flat fee of $275 per month for up to 15 users, running up to $550 per month for 75 users. Three of the 10 stated they would probably add that service. If we have a 30 percent signup the project has a 15-month payback period. Introduce the Strategy (Background Statement Plus Statement of Strategy) Our customer base for our IT services has many small companies where a significant percentage of employees work at home or on the road. These professionals often work offline 183
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The Right Phrase for Every Situatio
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Contents Chapter 5 Show the Strateg
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Contents Presentation to Analytical
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Introduction ■ What is the best p
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Introduction Purpose of the Strateg
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Introduction Presenting to an Audie
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