QAISER AMIN

Perfect Phrases for Presenting Business Strategies
response is far better than others proposed and will
improve the process flow 15 percent without increasing
the work force.
Analytical wants to hear: Response was well thought out.
Before suggesting this strategy I observed the current
process for eight hours over a two-week period and
identified the steps where we could make substantial
improvements. Our response addresses an area targeted
by the company plan for improvement.
Conservative or hostile needs to hear: Improvement is far
better than any other alternatives.
I’ve attended several meetings where the need for
improvements in this area have been detailed and where
proposed strategies have been requested. No one has
come forward, and the strategy I’m proposing beats the
targeted improvement goal by 50 percent.
Creating a Strategic Advantage
Higher management wants to hear: The situation requiring
a response is major.
This strategy is a response to people’s interest in a
“green” home. There is a need for an easy-to-use
informational site. Repositioning and redesigning our
Web site as the first comprehensive, green home site
will allow us and our franchisees to capture a large
percentage of people changing over to green right at
the point of conversion.
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