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QAISER AMIN

PERFECT PHRASES FOR BUSINESS, BUSINESS STRATEGIES,

PERFECT PHRASES FOR BUSINESS, BUSINESS STRATEGIES,

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Perfect Phrases for Presenting Business Strategies<br />

Introduce the Strategy (Background Statement Plus<br />

Statement of Strategy)<br />

I recommend the TWI Productivity and Quality Efficiency<br />

Training Program for the company because up until now we<br />

have not been able to pick up large orders from vehicle manufacturers.<br />

The main reason for our lack of success is that we<br />

have not shown that we can deliver products with a high level<br />

of consistent quality and because the vehicle manufacturers<br />

complain that we have too much part-to-part variation in<br />

our products. We can reserve every other Thursday for training<br />

for supervisors on production efficiency, and every Friday to<br />

teach employees how to effectively operate their equipment<br />

with the goal of reducing variation and fluctuations in our<br />

product quality.<br />

Address Listeners’ Expected Concerns<br />

Plant management as well as the line supervisors support<br />

bringing in outside training as they have been frustrated in<br />

their efforts to bring the level of quality up to the vehicle manufacturers’<br />

standards. They understand that their lack of<br />

progress is a major impediment to the company’s growth.<br />

Show the Strategy as a Response<br />

One of the reasons we want to move ahead quickly is that we<br />

are concerned our prospective vehicle customers will see us<br />

standing still. Bringing in a strong training team with an established<br />

reputation will allow marketing and sales to keep<br />

selling the fact the company is rapidly moving forward on<br />

this issue.<br />

202

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