QAISER AMIN

Perfect Phrases for Presenting Business Strategies
confirmed a payback ratio of anywhere from 3 to 1 to
5 to 1 in savings over program costs in the first year of
implementation.
Conservative or hostile needs to hear: The risk is in not
moving forward; the strategy can be implemented
without problems.
The strategy I’m proposing has been effective in
improving other companies’ performance, but I know
there will be resistance to moving ahead. But in this case
I believe the real risk to the company is standing still. Our
industry is adapting, and we need to adapt along with it.
Creating a Strategic Advantage
Higher management wants to hear: Huge upside with
minimal risks; potential results verified by others.
I’ve researched the strategy I’ll be proposing in two other
product areas that serve our market. In both cases the
implementing company’s market share grew by five
points within two years.
Action-oriented wants to hear: Others have succeeded;
success can be easily duplicated.
A similar strategy to my proposal was introduced
originally three years ago by a company in a related
industry, and I’ve located two other companies who have
introduced this strategy in the last year to achieve a
strategic advantage. All reports indicate these
introductions were trouble-free.
Analytical wants to hear: Result of others in similar
situations who have implemented the strategy.
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