QAISER AMIN

Making Listeners Comfortable
The strategy fits right into our current operations and we
can implement the program without disrupting any of our
operations.
Improving Performance
Higher management wants to hear: Strategy fits into
long-term goals; minor disruption to operations.
This strategy is aligned with the company’s goal of
being premium supplier for our target market. The plant
has space to incorporate this new production and
technical service will be ready with a week’s worth of
training.
Action-oriented wants to hear: Everyone is on board for a
quick implementation.
The four effected departments are all excited about
improving our performance and they all are developing a
plan to complete their part of the project.
Analytical wants to hear: The strategy has been evaluated to
be sure it has the best possible fit to the company.
We were able to change our original version of the
strategy so it reinforced our branding strategy and our
customers’ positive perception of our services. It is a good
fit for the company’s capabilities.
Conservative or hostile needs to hear: No one is complaining;
it will be a seamless introduction.
Some changes in our sales department are required, but
that shouldn’t present a problem as the strategy helps
sales meet its one- and three-year goals.
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