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Perfect Phrases for Presenting Business Strategies investment. All data indicate that this will be a very successful, profitable project. Conservative or hostile needs to hear: If this project fails, it might reduce the chances of other projects or strategies being launched. People who have reviewed the strategy to date all feel it will succeed. The strategy is based on projects that have been successfully implemented and we do have people with the skill and experience set to introduce it. More importantly, because the project is well defined, it should be completed quickly and still allow the company to pursue additional opportunities this year. 52
Chapter 5 Show the Strategy as a Response Ionce heard a speaker state that fear of loss is ten times more powerful as a motivator than opportunity for gain. While that is not true for everyone, I’ve learned it is true for many. Companies are much more willing to respond to internal or external events than they are to break new ground. I’ve seen strategies to solve a problem adopted, which are clearly a response, over innovative strategies that broke new ground and offered two to three times the benefit. The minivan, one of the great product introduction stories of the last 30 years, was a desperate response to the fact that Chrysler was about to go broke. Apple, which is generally known for innovation, introduced the iPod as a response to other MP3 players. I’ve found people are more comfortable when you can show that your strategy is a response to a situation, and your best approach to prove the situation requires a response is to make the situation as urgent as possible. 53
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The Right Phrase for Every Situatio
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Contents Chapter 5 Show the Strateg
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Contents Presentation to Analytical
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Introduction ■ What is the best p
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Introduction Purpose of the Strateg
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Introduction Presenting to an Audie
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