Market Leader Intermediate 3rd edition SB
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ACTIVITY FILE<br />
12 Competition, Starting up, page 112<br />
Key<br />
1<br />
2<br />
a) 3<br />
a) 3<br />
3 a) 1 b) 2<br />
4 a) 1 b) 2<br />
5<br />
a)<br />
1 b) 2<br />
b) 2 c) 1 6<br />
a) 3<br />
b) 2 c) 1<br />
b) 2 c) 1 7 a) 1 b) 2 c) 3<br />
c) 3<br />
c) 3<br />
c) 3<br />
8 a) 1 b) 2<br />
9<br />
a) 3 b)<br />
c) 3<br />
2 c) 1<br />
10 a) 3 b) 2 c) 1<br />
Over 26<br />
You are extremely competitive. You have high standards and expect a lot from yourself and<br />
other people. You are probably an impatient person. You like to win at all times and get<br />
upset if you lose. You perform well under pressure and enjoy a challenge.<br />
18-26<br />
You are fairly competitive. You are competitive in areas that are important to you. You<br />
don't always have to be the best. You are pleased when other people are successful,<br />
such as members of your family or your colleagues. You don't believe that 'winning is<br />
everything'.<br />
12-17<br />
You are not very competitive. You believe it is more important to take part than to win. You<br />
enjoy working in a group rather than individually. You try to avoid pressure as much as<br />
possible.<br />
11-10<br />
You are not at all competitive. You are probably a good team player. You want to enjoy life<br />
and be as relaxed as possible. You don't like being the centre of attention. You try to avoid<br />
working under pressure or having to meet tight deadlines.<br />
1 Brands, Skills, Exercise D, page 11<br />
Student B<br />
In your opinion, the product is the problem. The jewellery is fairly fashionable, but not a lot<br />
different from competing products. You want to:<br />
o<br />
o<br />
o<br />
o<br />
o<br />
take the Cecile range out of the market and stop selling it.<br />
develop new jewellery which fills a gap in the market and which has an obvious USP<br />
(unique selling point).<br />
invest more money in research for new jewellery products.<br />
carefully study rival products to And out why they are so successful.<br />
market more unusual designs from young Asian and Indian designers.<br />
2 Travel, Case study, page 20<br />
Account Manager, BTS<br />
You agree to a meeting with NeoTech's Head ofTravel. Suggest that you meet at NeoTech's<br />
head office. Here is your diary for next week.<br />
140<br />
Monday<br />
Tuesday<br />
Wednesday<br />
Thursday<br />
Friday<br />
Morning<br />
Afternoon<br />
All·day meeting to discuss new business developments<br />
Presentation to the Board of Directors. You may be available late in the<br />
afternoon, after 5 p.m.<br />
All·day meetings with clients<br />
Medical check·up<br />
Writing a report<br />
scanned for Paul Jennings<br />
Free<br />
Flight to New York 6 p.m.
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