Market Leader Intermediate 3rd edition SB

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What is Market Leader, and who is it for? Market Leader is a multi· level business English course for businesspeople and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business. This third edition of the Intermediate level features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business and should increase their career prospects. The authors David Falvey (left) has over 25 years' teaching and managerial experience in the UK, japan and Hong Kong. He has also worked as a teacher trainer at the British Council in Tokyo, and was until recently Head of the English Language Centre and Principal Lecturer at London Metropolitan University. David Cotton (centre) has over 40 years' experience teaching and training in EFL, ESP and English for Business, and is the author of numerous business English titles, including Agenda, World of Business, International Business Topics and Keys to Management. He is also one of the authors of the best· selling Business C/ass. He was until recently a Senior Lecturer at London Metropolitan University. Simon Kent (right) has over 20 years' teaching experience, including three years as an in·company trainer in Berlin at the time of German reunification. He is currently a Senior Lecturer in business and general English, as well as having special responsibility for designing new courses at London Metropolitan University. 4 scanned for Paul Jennings
INTRODUCTION What is in the units? You are offered a variety of interesting activities in which you discuss the topic of the unit and exchange ideas about it. VOCABULARY READING LISTENING LANGUAGE REVIEW SKILLS CASE STUDY WORKING ACROSS CULTURES You will learn important new words and phrases which you can use when you carry out the tasks in the unit. You can find definitions and examples, and listen to the pronunciation of new vocabulary in the i-Glossary feature on the OVO-ROM. A good business dictionary, such as the Longman Business English Dictionary, will also help you to increase your business vocabulary. You will read authentic articles on a variety of topics from the Financial Times and other newspapers and books on business. You will develop your reading skills and learn essential business vocabulary. You will also be able to discuss the ideas and issues in the articles. You will hear authentic interviews with businesspeople and a variety of scripted recordings. You will develop listening skills such as listening for information and note-taking. You can also watch the interviews on the OVO-ROM. This section focuses on common problem areas at intermediate level. You will become more accurate in your use of language. Each unit contains a Language review box which provides a review of key grammar items. You will develop essential business communication skills, such as making presentations, taking part in meetings, negotiating, telephoning, and using English in social situations. Each Skills section contains a Useful language box, which provides you with the language you need to carry out the realistic business tasks in the book. The Case studies are linked to the business topics of each unit. They are based on realistic business prablems or situations and allow you to use the language and communication skills you have developed while working through the unit. They give you the opportunity to practise your speaking skills in realistic business situations. Each Case study ends with a writing task. After you've finished the Case study, you can watch a consultant discussing the issues it raises on the OVO-ROM. These four units focus on different aspects of international communication. They help to raise your awareness of potential problems or misunderstandings that may arise when doing business with people from different cultures. REVISION UNITS Market Leader Intermediate third edition also contains four revision units, each based on material covered in the preceding three Course book units. Each revision unit is designed so that it can be completed in one session or on a unit-by-unit basis. scanned for Paul Jennings 5
Page 1 and 2: i 3rd Edition Intermediate Business
Page 3: CONTENTS DISCUSSION TEXTS LANGUAGE
Page 7 and 8: Brand management UNIT 1 •• BRAN
Page 9 and 10: UNIT 1 •• BRANDS Restless pursu
Page 11 and 12: UNIT 1 •• BRANDS Ta king part i
Page 13 and 14: ARKETING STRATEGIE FOR EUROPE - OPT
Page 15 and 16: VOCABULARY British and American Eng
Page 17 and 18: UNIT 2 •• TRAVEL Counting the w
Page 19 and 20: UNIT 2 •• TRAVEL SKILLS Telepho
Page 21 and 22: Hotat Pf"obtart'l Last Thursday, I
Page 23 and 24: UNIT3 •• CHANGE Describing chan
Page 25 and 26: B Without looking back at the artic
Page 27 and 28: UNIT 3 •• CHANGE Ii )>> CDl.17
Page 29 and 30: UNIT3 •• CHANGE $ C01.18 Scott
Page 31 and 32: You are all attending a conference
Page 33 and 34: UNIT A •• REVISION SKILLS Compl
Page 35 and 36: UNIT A •• REVISION Cultures: So
Page 37 and 38: UNIT 4 •• ORGANISATION Company
Page 39 and 40: UNIT 4 •• ORGANISATION m Match
Page 41 and 42: UNIT 4 •• ORGANISATION SKILLS S
Page 43 and 44: UNIT 4 •• ORGANISATION Work in
Page 45 and 46: UNIT 5 •• ADVERTISING II Which
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Page 53 and 54: UNIT 6 •• MONEY Financial terms
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UNIT 6 •• MONEY Kieran Prior: G
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SKILLS Dealing with figures USEFUL
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UNIT 6 •• MONEY )>> C01.41 List
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You work for a large multinational
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UNIT B •• REVISION WRITING Put
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UNIT B •• REVISION 2 Complete t
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_mWiil! Cultural differences • so
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_M"IiI! Culture shock UNIT 7 ••
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UNIT 7 •• CULTURES Il })) C01.4
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UNIT 7 •• CULTURES >l) CD2.3 Ro
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UNIT 8 •• HUMAN RESOURCES VOCAB
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UNIT 8 •• HUMAN RESOURCES Artic
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UNIT 8 •• HUMAN RESOURCES SKILL
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Education: Finished secondary schoo
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UNIT 9 •• INTERNATIONAL MARKETS
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An Argentinian exporter is negotiat
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G Sven Selig travels to Brazil Sven
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UNIT C •• REVISION , To: ) I J
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UNIT C •• REVISION 9 Internatio
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_join\il'M Right or wrong look at t
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UNIT 10 •• ETHICS D Read the ar
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UNIT 10 •• ETHICS SKILLS Consid
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UNIT 10 •• ETHICS Discussion to
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UNIT 11 •• LEADERSHIP II Comple
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UNIT 11 •• LEADERSHIP D Without
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UNIT 11 •• LEADERSHIP III What
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UNIT 11 •• LEADERSHIP Franco Ro
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UNIT 12 •• COMPETITION rJ There
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UNIT 12 •• COMPETITION D Match
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___ ji!i!t Negotiating UNIT 12 •
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Quantity Product features Unit cost
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CULTURAL AWARENESS .. COMMUNICATION
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UNIT 0 •• REVISION Dear Mr Patt
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UNIT 0 •• REVISION 2 Complete t
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WRITING FILE E-mails To: tom.hunt@
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WRITING FILE Action minutes For mos
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WRITING FILE Summaries When you sum
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How to play THE SOCIAL·CULTURAL GA
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ACTIVITY FILE 2 Travel. Case study.
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ACTIVITY FILE 8 Human resources, Re
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ACTIVITY FilE 11 leadership. Case s
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ACTIVITY FILE 4 Organisation, Skill
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ACTIVITY FILE 11 leadership, Case s
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ACTIVITY FILE 6 Money, Case study,
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GRAMMAR REFERENCE II Past simple an
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GRAMMAR REFERENCE II Modal verbs II
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GRAMMAR REFERENCE m Relative clause
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AUDIO SCRIPTS R/D/T Yeah. True. e M
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AUDIO SCRIPTS CDl TRACK 20 0= JAMES
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AUDIO SCRIPTS IUght, that's ali i h
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AUDIO SCRIPTS 7 When I visited Chin
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AUDIO SCRIPTS C02 TRACK 13 (I = INT
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AUDIO SCRIPTS At times, they r:'lis
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AUDIO SCRIPTS For example, one of o
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GLOSSARY banner ad n. [C] an advert
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GLOSSARY downturn n. [C, U] the par
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GLOSSARY loan n. [C] money borrowed
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GLOSSARY real estate n. Am£[U] 1 l
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GLOSSARY 2 take something on: to ag
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Market Leader Intermediate 3rd edition SB

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