Market Leader Intermediate 3rd edition SB
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B Without looking back at the article, try to match the words to form<br />
common word partnerships.<br />
UNIT 3 •• CHANGE<br />
1 luxury<br />
2 chief<br />
3 parent<br />
4 fourth<br />
5 management<br />
6 fuel-efficient<br />
7 team<br />
8 dramatic<br />
Now check your answers in the article.<br />
a) executive<br />
b) models<br />
c) effect<br />
d) company<br />
e) brand<br />
f) style<br />
g) approach<br />
h) quarter<br />
m According to the article, which of these factors helped Mercedes improve<br />
its performance?<br />
1 Mr Zetsche's walrus moustache<br />
2 Having BMW as a rival<br />
3 Being hard<br />
4 Increasing jobs<br />
5 Giving workers security for life<br />
6 Using Mr Zetsche's operational experience<br />
7 Cutting jobs<br />
8 Building cars the experts want them to build<br />
9 Lowering product quality<br />
10 Improving the looks of new Mercedes cars<br />
11 Producing new models<br />
12 Using a team approach<br />
D Imagine you are Mr Zetsche. What other actions would you have taken<br />
at Mercedes?<br />
LISTENING<br />
Helping<br />
companies to<br />
change<br />
a I» CO 1.14 Anne Deering is Head of Transformation Practice at international<br />
management consultants AT Kearney. listen to the first part of the<br />
interview and complete the gaps.<br />
1 What are they............ ......... . ...........<br />
1, how are they going to .....<br />
............ .. .........', and how will they know they've . ............<br />
' ?<br />
2 Make sure people are ......... . ...........'<br />
in the change, that they feel this is<br />
something they are doing for .... .......' and not something which is being done<br />
6<br />
Anne Deering<br />
Il I» CD1.15 listen to the second part. What are the two main problems that<br />
businesses face when going through change?<br />
B I» CD1.16 listen to the final part, where Anne talks about Nokia·Siemens<br />
Networks, and answer the questions.<br />
Watch the 1 What was the main purpose of the merger?<br />
interview on<br />
2 What do these numbers refer to?<br />
the OVO-ROM.<br />
a) 8,000 b) 72<br />
scanned for Paul Jennings<br />
25
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