Market Leader Intermediate 3rd edition SB

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STOP THE GUNS. STARTING UP Discuss the advertisements above. Which do you like best? Why? VOCABULARY Advertising media and methods m Newspapers are one example of an advertising medium. Can you think of others? III Look at these words. Label each word 1 for 'advertising media', 2 for 'methods of advertising' or 3 for 'verbs to do with advertising'. advertorials 2 endorse point-of-sale sponsor banner ads exhibitions pop-ups sponsorship billboards (AmE)/ free samples posters target hoardings (BrE) Internet press television cinema leaflets/flyers product placement viral advertising commercials outdoor advertising radio communicate place run 44 scanned for Paul Jennings
UNIT 5 •• ADVERTISING II Which of the methods do you connect to which media? EXAMPLE: televis-ion - commercials- IlJ Which of the verbs you identified in Exercise B combine with these nouns? 1 a campaign 3 an advertisement 5 a consumer 2 a product 4 an event 6 a message D Choose the most suitable words to complete these sentences_ 1 A lot of cosmetics companies give away leaflets I commercials I free samples so that customers can try the product before they buy. 2 Advertising companies spend a lot of money on creating clever slogans I posters I exhibitions that are short and memorable, such as the message for Nike: 'Just do it'. 3 Celebrity exhibition I research I endorsement is a technique that is very popular in advertising at the moment. 4 If news about a product comes to you by word of mouth I the press I the Internet, someone tells you about it rather than you seeing an advert. 5 Many companies use post and electronic slogans I mailshots I posters because they can target a particular group of consumers all at the same time. D Give examples of: 1 any viral campaigns you have read about 2 clever slogans that you remember from advertising campaigns 3 sponsorship of any sporting or cultural events. m What makes a good TV advertisement? Think about ones you have seen_ Use some of these words_ clever interesting funny inspiring eye-catching original powerful strange shocking informative sexy controversial III Do you think that these advertising practices are acceptable? Are any other types of advertisement offensive? 1 Using children in advertisements 2 Using actors who pretend to be 'experts' 3 Using nudity in advertisements 4 Using 'shock tactics' in advertisements 5 Promoting alcohol on TV 6 Comparing your products to your competitors' products 7 An image nashed onto a screen very quickly so that people are influenced without noticing it (subliminal advertising) 8 Exploiting people's fears and worries See the DVD-ROM fo r the i-Glossary. W D Which of the following statements do you agree with? 1 People remember advertisements, not products. 2 Advertising has a bad innuence on children. 3 Advertising tells you a lot about the culture of a particular society. scanned for Paul Jennings 45
Page 1 and 2: i 3rd Edition Intermediate Business
Page 3 and 4: CONTENTS DISCUSSION TEXTS LANGUAGE
Page 5 and 6: INTRODUCTION What is in the units?
Page 7 and 8: Brand management UNIT 1 •• BRAN
Page 9 and 10: UNIT 1 •• BRANDS Restless pursu
Page 11 and 12: UNIT 1 •• BRANDS Ta king part i
Page 13 and 14: ARKETING STRATEGIE FOR EUROPE - OPT
Page 15 and 16: VOCABULARY British and American Eng
Page 17 and 18: UNIT 2 •• TRAVEL Counting the w
Page 19 and 20: UNIT 2 •• TRAVEL SKILLS Telepho
Page 21 and 22: Hotat Pf"obtart'l Last Thursday, I
Page 23 and 24: UNIT3 •• CHANGE Describing chan
Page 25 and 26: B Without looking back at the artic
Page 27 and 28: UNIT 3 •• CHANGE Ii )>> CDl.17
Page 29 and 30: UNIT3 •• CHANGE $ C01.18 Scott
Page 31 and 32: You are all attending a conference
Page 33 and 34: UNIT A •• REVISION SKILLS Compl
Page 35 and 36: UNIT A •• REVISION Cultures: So
Page 37 and 38: UNIT 4 •• ORGANISATION Company
Page 39 and 40: UNIT 4 •• ORGANISATION m Match
Page 41 and 42: UNIT 4 •• ORGANISATION SKILLS S
Page 43: UNIT 4 •• ORGANISATION Work in
Page 47 and 48: UNIT 5 •• ADVERTISING II Find a
Page 49 and 50: UNIT 5 •• ADVERTISING SKILLS St
Page 51 and 52: UNIT 5 •• ADVERTISING You are m
Page 53 and 54: UNIT 6 •• MONEY Financial terms
Page 55 and 56: UNIT 6 •• MONEY Kieran Prior: G
Page 57 and 58: SKILLS Dealing with figures USEFUL
Page 59 and 60: UNIT 6 •• MONEY )>> C01.41 List
Page 61 and 62: You work for a large multinational
Page 63 and 64: UNIT B •• REVISION WRITING Put
Page 65 and 66: UNIT B •• REVISION 2 Complete t
Page 67 and 68: _mWiil! Cultural differences • so
Page 69 and 70: _M"IiI! Culture shock UNIT 7 ••
Page 71 and 72: UNIT 7 •• CULTURES Il })) C01.4
Page 73 and 74: UNIT 7 •• CULTURES >l) CD2.3 Ro
Page 75 and 76: UNIT 8 •• HUMAN RESOURCES VOCAB
Page 77 and 78: UNIT 8 •• HUMAN RESOURCES Artic
Page 79 and 80: UNIT 8 •• HUMAN RESOURCES SKILL
Page 81 and 82: Education: Finished secondary schoo
Page 83 and 84: UNIT 9 •• INTERNATIONAL MARKETS
Page 89 and 90: An Argentinian exporter is negotiat
Page 91 and 92: G Sven Selig travels to Brazil Sven
Page 93 and 94: UNIT C •• REVISION , To: ) I J
Page 95 and 96:
UNIT C •• REVISION 9 Internatio
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_join\il'M Right or wrong look at t
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UNIT 10 •• ETHICS D Read the ar
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UNIT 10 •• ETHICS SKILLS Consid
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UNIT 10 •• ETHICS Discussion to
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UNIT 11 •• LEADERSHIP II Comple
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UNIT 11 •• LEADERSHIP D Without
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UNIT 11 •• LEADERSHIP III What
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UNIT 11 •• LEADERSHIP Franco Ro
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UNIT 12 •• COMPETITION rJ There
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UNIT 12 •• COMPETITION D Match
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___ ji!i!t Negotiating UNIT 12 •
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Quantity Product features Unit cost
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CULTURAL AWARENESS .. COMMUNICATION
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UNIT 0 •• REVISION Dear Mr Patt
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UNIT 0 •• REVISION 2 Complete t
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WRITING FILE E-mails To: tom.hunt@
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WRITING FILE Action minutes For mos
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WRITING FILE Summaries When you sum
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How to play THE SOCIAL·CULTURAL GA
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ACTIVITY FILE 2 Travel. Case study.
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ACTIVITY FILE 8 Human resources, Re
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ACTIVITY FilE 11 leadership. Case s
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ACTIVITY FILE 4 Organisation, Skill
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ACTIVITY FILE 11 leadership, Case s
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ACTIVITY FILE 6 Money, Case study,
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GRAMMAR REFERENCE II Past simple an
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GRAMMAR REFERENCE II Modal verbs II
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GRAMMAR REFERENCE m Relative clause
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AUDIO SCRIPTS R/D/T Yeah. True. e M
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AUDIO SCRIPTS CDl TRACK 20 0= JAMES
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AUDIO SCRIPTS IUght, that's ali i h
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AUDIO SCRIPTS 7 When I visited Chin
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AUDIO SCRIPTS C02 TRACK 13 (I = INT
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AUDIO SCRIPTS At times, they r:'lis
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AUDIO SCRIPTS For example, one of o
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GLOSSARY banner ad n. [C] an advert
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GLOSSARY downturn n. [C, U] the par
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GLOSSARY loan n. [C] money borrowed
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GLOSSARY real estate n. Am£[U] 1 l
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GLOSSARY 2 take something on: to ag
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Market Leader Intermediate 3rd edition SB

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