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AH ANNUAL REPORT 2018

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ALDER HEY MAGIC CAMPAIGN<br />

LAUNCH WITH BBC<br />

Alder Hey once again<br />

teamed up with the BBC<br />

to launch the Christmas<br />

season and it’s new<br />

campaign Alder Hey<br />

Magic.<br />

Alder Hey continued its<br />

longstanding relationship with the<br />

BBC and welcomed the crews and<br />

presenters of both CBeebies and<br />

CBBC as they used Alder Hey<br />

hospital as their live broadcast set<br />

on 1st and 2nd December 2017.<br />

A great deal of energy and<br />

effort went in to planning<br />

these events, but at the heart<br />

of all this activity was the<br />

official start of Alder Hey’s<br />

festive season and campaign,<br />

Alder Hey Magic.<br />

As well as encouraging patients<br />

to participate in the live links<br />

and see themselves on the big<br />

screen, presenters also visited<br />

patients and families across<br />

the hospital wards making it a<br />

Christmas to remember.

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