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Chapter 2

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cialties, but what sets them apart, in the eyes of patients/customers (i.e. the Unique<br />

Selling Propositions), are the quality of care, personal attention, pleasant atmosphere for<br />

in-patients, and cost effectiveness.<br />

It was decided to adopt the BSC approach as part of a strategic change designed to<br />

reposition Vinzenz-Gruppe on the market by:<br />

• redefining the group’s portfolio of activities, in terms of both consistency and effectiveness;<br />

• enhancing their political clout;<br />

• acquiring new facilities;<br />

• identifying new strategic partners.<br />

For VG, the BSC model is based on the following 5 perspectives or axes:<br />

• strategic success;<br />

• financial;<br />

• customers and markets;<br />

• internal;<br />

• learning and growth.<br />

The main difference between VG and the two abovementioned cases lies in the financial<br />

perspective, which is justified by the private ownership structure of the group.<br />

VG adopted a particularly interesting approach towards defining indicators, using the 4<br />

dimensions illustrated in Figure 4.<br />

Figure 4 – Dimensions employed by VG to define indicators<br />

Format<br />

qualitative qualitative<br />

Timeframe<br />

Dimension<br />

ex-ante<br />

ex-post<br />

internal external<br />

financial<br />

non financial<br />

[201]<br />

Focus<br />

CEIS Health Report 2006

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