advanced theory and practice in sport marketing - Marshalls University

FROM THEORY TO PRACTICE – Continued
Before the Bulldogs I was with the Atlanta Thrashers in the Marketing
Department. As the Marketing Assistant my duties included: spearheading
all college marketing; assisting with the Chevy MVP balloting, fan photo snap
shot and many other in-game promotions; and assisting in data collection for
our fan base, as well as working with the Kids Club.
Prior to working with the Atlanta Thrashers Hockey Organization I currently
finished a spring internship at the NHL Enterprises Canada, L.P. in the
Corporate Marketing Department. I would report every morning to Jeff Rockwell
Sales and Marketing Manager. My duties as an intern included formulating
a detailed summary of the NHL’s partners’ contractual obligations; responsible
for an in-depth analysis of the Canadian sports and entertainment industry,
with a focus on corporate partnerships; and assisted in developing PowerPoint’s
for future partner prospects.
In addition to the NHL internship, I have secured additional experience in the
sports industry. In 2003, I worked at the NHL All-Star Game in Sunrise, Florida.
In 2002, I worked NASCAR in Loudon, New Hampshire at the Square D Tent,
also in 2002; I worked as “Floor Crew” with the American Hockey League’s
Manchester Monarchs. And in 2001, I volunteered at the Boston Marathon.
If it was not for the Sport Management Club at my college, and my professor
caring about the students’ hands-on experience in the sporting world,
I do not think I would be where I am at today with the Buffalo Sabres. All of
the above jobs and experiences I have had all started during a field trip in
April of 2001 to the National Hockey League Offices in New York City. It
was at this speaker series where we heard from a number of individuals including
Claude Loiselle (Associate Director, Hockey Operations), Frank Supovitz
(Vice President of Events and Entertainment) and Eustace King (Director of
Corporate Sales and Marketing). After Eustace was done speaking with the
students I followed him out of the conference room to let him know that I had
an internship coming up in less than a year and that what he did was what I
would be interested in pursuing as a career once I graduated college. Eustace
and I kept in contact through out the summer and it lead to me getting a very
rare internship with the NHL Offices in Toronto, Canada. After interning
with the NHL in Toronto it opened up many doors for me in the hockey
industry because I made many contacts that have helped me along the way.
From my experience with the NHL in Atlanta and now Buffalo, I cannot
stress how important “Logistics in Sport Marketing” is important to the field
of sport marketing.
Atlanta – One of my duties as the Marketing Assistant for the Atlanta
Thrashers was to go around to local college and universities and teach the students
in the South about Hockey 101 and also to let them know of the great
college and university discount we had to offer every Thrashers home game.
What was expected of me was to take our HITS staff (Hockey in the Streets)
with me to each and every college/university that I attended on a weekly
Continued
PURCHASING AND SUPPLY CHAIN MANAGEMENT IN SPORT 195