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advanced theory and practice in sport marketing - Marshalls University

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ETHICS IN SPORT RETAIL MANAGEMENT: SELLING SPORT<br />

PRODUCTS MANUFACTURED BY CHILD LABOR<br />

Children work<strong>in</strong>g <strong>in</strong> the Pakistani soccer ball <strong>in</strong>dustry <strong>and</strong> <strong>in</strong> the garment<br />

sector of Bangladesh received much attention because they were work<strong>in</strong>g <strong>in</strong><br />

<strong>in</strong>dustries that produced goods dest<strong>in</strong>ed for export to the United States. But<br />

children <strong>in</strong> export manufactur<strong>in</strong>g <strong>in</strong>dustries represent only a t<strong>in</strong>y share of all<br />

child labor.<br />

About 120 million children 5–14 years of age work full-time <strong>in</strong> the develop<strong>in</strong>g<br />

world. If part-time work is <strong>in</strong>cluded, the number of children work<strong>in</strong>g<br />

grows to 250 million. Even this figure is probably an underestimate because<br />

it excludes unpaid work that does not make its way <strong>in</strong>to the market, such as<br />

the work of children – particularly girls – who stay home to do household<br />

chores or watch over younger sibl<strong>in</strong>gs. Probably less than 5% of all child<br />

workers are employed <strong>in</strong> export <strong>in</strong>dustries <strong>in</strong> manufactur<strong>in</strong>g <strong>and</strong> m<strong>in</strong><strong>in</strong>g,<br />

accord<strong>in</strong>g to the US Department of Labor. The vast majority of children who<br />

work – over 70% – do so <strong>in</strong> agriculture.<br />

The best predictor of the <strong>in</strong>cidence of child labor is poverty. Child labor<br />

decl<strong>in</strong>es steeply as one moves from low-<strong>in</strong>come to high-<strong>in</strong>come countries,<br />

notes Pr<strong>in</strong>ceton economist Alan Krueger. Asia, the most densely populated<br />

region of the world, has the largest number of child workers, but it is <strong>in</strong><br />

poverty-stricken Africa where highest proportion of children work. About<br />

20% of African children aged 5–14 work full-time – a little under 40 million<br />

children. Eighty million children work if part-time work is <strong>in</strong>cluded. In countries<br />

where 1990 <strong>in</strong>come per capita exceeded $5000, the employment of children<br />

was negligible, says Krueger.<br />

The relationship between poverty <strong>and</strong> child labor is also true with<strong>in</strong> countries.<br />

A range of studies <strong>in</strong> sett<strong>in</strong>gs as varied as contemporary Côte d’Ivoire<br />

<strong>and</strong> 19th century Philadelphia have found that the <strong>in</strong>cidence of child labor<br />

decreases as family <strong>in</strong>come rises. Because of this, many believe that economic<br />

growth – if evenly distributed – is a key factor <strong>in</strong> reduc<strong>in</strong>g child labor.<br />

Yet, the issue is not just poverty. Cultural factors also play an important<br />

role. In many <strong>in</strong>stances, whether a child works or not depends on such factors<br />

as gender, religion, or social caste. In his work on child labor <strong>in</strong> India,<br />

MIT political scientist Myron We<strong>in</strong>er po<strong>in</strong>ted out that India’s <strong>in</strong>cidence of<br />

child labor was higher than that of some countries with lower <strong>in</strong>come per<br />

capita. He speculated that religious beliefs <strong>and</strong> India’s hierarchical caste system<br />

have prevented education from play<strong>in</strong>g an equaliz<strong>in</strong>g role <strong>in</strong> society.<br />

“Those who control the education system are remarkably <strong>in</strong>different to the<br />

low enrollment <strong>and</strong> high dropout rate among the lowest social classes,” he<br />

writes. “The result is one of the highest child labor rates <strong>in</strong> the world.”<br />

In terms of work hazards, children are more susceptible to <strong>in</strong>juries or<br />

work-related illnesses than adults do<strong>in</strong>g the same type of work. The greatest<br />

number of illnesses <strong>and</strong> <strong>in</strong>juries occur <strong>in</strong> agriculture, not surpris<strong>in</strong>gly, given<br />

the number of children work<strong>in</strong>g <strong>in</strong> that sector. But the likelihood of <strong>in</strong>jury is<br />

286 ADVANCED THEORY AND PRACTICE IN SPORT MARKETING

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