advanced theory and practice in sport marketing - Marshalls University

Neilsen Business Media Retail top 100: The most successful companies continue to
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CHAPTER 13: SPORT E-BUSINESS AND
E-COMMERCE
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Cavusgil, S. T. (2002). Extending the reach of e-business. Marketing Management
11(2): 24–29.
Farrelly, F., P. Quester, and S. A. Greyser (2005). Defending the co-branding benefits of
sponsorship B2B partnerships: The case of ambush marketing. Journal of Advertising
Research 45(3): 339–348.
Fay, S. (2004). Partial-repeat bidding in the name-your-own-price channel. Marketing
Science 23(3): 407–418.
Filo, K. and D. C. Funk (2005). Congruence between attractive product features and
virtual content delivery for Internet marketing communication. Sport Marketing
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Gerrard, B. (2000). Media ownership of pro sports teams: Who are the winners
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Hunt, E. C. and S. B. Sproat (2003). Blasting off into e-business. Nursing 33(12): 74–76.
Kegeng, X., T. Wilkinson, and L. E. Brouthers (2002). The dark side of international
e-commerce: Logistics. Marketing Management Journal 12(2): 123–134.
Margolis, N. (2005). Why is B2B so far ahead of B2C in the digital marketing arena?
Precision Marketing 17(29): 14–15.
Owens, J. D. (2006). Electronic business: A business model can make the difference.
Management Services 50(1): 24–28.
Perrott, B. (2005). Towards a manager’s model for e-business strategy decisions.
Journal of General Management 30(4): 73–89.
Rayport, J. F. and B. J. Jaworski (2003). Introduction to E-Commerce, 2nd ed. New
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Robbins, S. (2005). In e-business, the value of every transaction increases. Information
Systems Management 22(3): 85–86.
Rohm, A. J. and F. Sultan (2004). The evolution of e-business. Marketing Management
13(1): 32–37.
Sharma, A. and J. N. Sheth (2004). Web-based marketing: The coming revolution in
marketing thought and strategy. Journal of Business Research 57(7): 696–702.
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Stotlar, D. K. (2000). Vertical integration in sport. Journal of Sport Management 14(1):
1–7.
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