advanced theory and practice in sport marketing - Marshalls University

Range: The distance between the lowest value and the highest value in a distribution.
Reference Group Self: How the sport consumer interacts with their reference
group.
Referral Sampling: A non-probability sampling method where the respondents
to a survey are also asked to identify other individuals who would likely
qualify to take the survey.
Referrals: Recommendations made by one individual to another about a specific
product, service, or organization.
Regression: A predictive statistical method used to measure a dependent
variable and its relationship to one (bivariate) or more (multiple) independent
variables.
Regular Foreign Sport Marketing: Sport organizations that have a permanent
presence outside national borders, but their primary market (50% or above)
is domestic.
Relationship Management Integration: How the aspects of a series of promotional
strategies work cooperatively to effectively and efficiently promote the
sport product, service, or organization.
Reliability: The ability to show that the results of the experiment are trustworthy,
and if the same experiment were run again, the results would be either similar
or comparable.
Renvoi: Where a court utilizes its own laws, and has the option of adopting the
center of gravity laws from another country.
Research Method: A plan for a study that steers the collection and analysis of
information gathered.
Resource System: The process of selecting and utilizing resources to provide the
benefits valued by the consumer.
Return on Equity: The amount of profit earned on an organization’s common
stock over a given period, which tells investors how effective their money is
being utilized by the organization.
Return on Investment: The amount of profit earned based on the quantity of
resources used to produce the profit.
Returns: The network for receiving defective and excess products back from
customers and supporting customers who have problems with delivered
products.
Revenue Models: The methods of securing earnings for the sport organization.
RFID: Radio frequency identification tag.
RFM: Recency, frequency, monetary.
RFM Analysis: A method for evaluating the most profitable customers for
the sport organization based on: (1) if the customer has purchased recently;
(2) how often the customer has made a purchase; and (3) how much the customer
spends with the sport organization.
ROE: See return on equity.
ROI: See return on investment.
Royalties: A share of income, in accordance with the terms of a license
agreement, paid by a licensor for the right to make, use, or sell a product or
service.
422 ADVANCED THEORY AND PRACTICE IN SPORT MARKETING