Business Chief USA March 2019
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TECHNOLOGY<br />
167<br />
Each local bank was known for its<br />
strong community banking culture and<br />
it’s clear that Choice Bank has kept this<br />
up as a sum of those parts.<br />
PEOPLE FIRST<br />
Heilman is in charge of the bank’s<br />
technological solutions and his enthusiasm<br />
is infectious. “I am in charge of<br />
the overall brand for the organization.<br />
Choice is a community bank and forwardthinking<br />
in the technological sense so<br />
we blended that together in People First.<br />
We truly put people before banking. We<br />
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