Business Chief USA March 2019
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TECHNOLOGY<br />
221<br />
the user experience and performance,<br />
rather than worrying about the technology<br />
and troubleshooting X or Y”, notes<br />
Trivino. “We focus on the things that<br />
really matter and that allows us to drive<br />
true value across the organization.”<br />
Traffix also leverages Citrix’s digital<br />
workspace to deliver applications, which<br />
allows the company to have greater<br />
access to and understanding of data<br />
flow. Trivino recognizes this as a key<br />
trend across the industry. He notes that<br />
companies and users were satisfied<br />
with “minimal” information, but in recent<br />
years customers are demanding more<br />
information and visibility and accurate<br />
data within their systems. “They want<br />
to be able to do more analytics on their<br />
side so that they can realize greater<br />
cost savings and performance,” he says.<br />
“The information would historically be<br />
accessed by a server or a PC but now<br />
it’s about remote desktops and hyper<br />
converged technology, which is where<br />
Citrix comes into play. The technology<br />
through Citrix makes the data flow faster<br />
and more efficient than ever before, not<br />
only for end users to be able to access<br />
but for us to be able to produce that<br />
information.” In addition to Citrix Work-<br />
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