Business Chief USA March 2019

TECHNOLOGY
reinvent banking and the experience
that surrounds it, then we’d love to talk to
you. We started that process a couple of
years back.”
Heilman enthuses about frictionless banking,
which he sees as shaping the very future of
fintech. “This isn’t banking first: it’s whatever
you’re shopping for, or whatever you’re doing,
that initiates a desire or a need for banking.
It’s where we kind of come along for the ride,”
he explains. “That’s currently being built into
an existing system that’s already successful
to provide a service that way. It’s another
area that I see banking, as an industry, expanding
into. As far as growth strategies, and
what’s over the horizon, that’s typically what
I’m seeing. We’re also going to work with
a company in Sydney, Australia, which is getting
a product developed that incorporates AI into
mobile banking. It’s almost a personal finance
coach and that’s where I see things going.”
And It’s this rich combination of technology,
fintech and people that will see Choice Bank
continuing to grow across the everchanging
financial landscape.
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