Business Chief USA March 2019
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SUPPLY CHAIN<br />
cubes’ to data lakes which can swallow<br />
the input costs, global price indices,<br />
tariffs, tax information and the like, to<br />
enable the best solutions and the best<br />
decision making across the business.”<br />
By focusing on the food and beverage<br />
customers, Gijo George sits at the heart<br />
of the business. After all, this fast<br />
evolving, population-driven sector will<br />
never decline, and Hyster is positioned<br />
as a key player in its development.<br />
A characteristic of operations in this<br />
space is that they have purchased<br />
piecemeal in the past, ending up with<br />
a stable of equipment from different<br />
suppliers. “Over time our customers<br />
acquired different brands of equipment.<br />
Another aspect of my job is to help them<br />
understand how our brand is differentiated<br />
in the market and educate them on<br />
the TCO (total cost of ownership) that<br />
they would be returning to the business.”<br />
197<br />
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