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Business Chief USA March 2019

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81<br />

RED VENTURES<br />

Also founded in 2000, Red Ventures<br />

was the first Charlotte startup to attain<br />

unicorn status in 2015. The company<br />

operates a portfolio of technologies,<br />

digital assets, and strategic partnerships<br />

that connect consumers across<br />

three continents to brands like Bankrate,<br />

creditcards.com, the Points Guy<br />

and NextAdvisor.<br />

In January 2009, Ric Elias, co-founder<br />

and CEO of Red Ventures, was on board<br />

the infamous crash landing of US Airways<br />

Flight 1549 on the Hudson river. On the<br />

10th anniversary of the crash, Elias talked<br />

with Forbes magazine about the ways<br />

in which the event changed both his life<br />

and the future of Red Ventures.<br />

“For starters, the plan for Red Ventures<br />

completely changed after the<br />

incident,” Elias said. “We went from<br />

wanting to build a company that we<br />

could sell to deciding that Red Ventures<br />

will never be for sale. We turned<br />

the company into a perch from where<br />

to live a life. This freed us from outside<br />

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