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collective celebrations (081210)’, ‘Making herbal and medicinal preparations (031170)’ or<br />

‘Accompanying adults to social activities (071234)’.<br />

Often cultural activities are treated as ‘leisure’, ‘free time’, or ‘non-productive’ by TUS. This may<br />

not be appropriate in several respects. For example, a ‘coming of age’ festival – cultural<br />

performance is likely to be rather ‘obligatory’ in relevant societies, involving many hours of<br />

preparation. Even taking part in a festival like the Rio Carnival can be virtually a full-time job for a<br />

certain number of weeks. In particular, time spent on home manufacture of craft products is<br />

certainly cultural production activity.<br />

As indicated in the ICATUS guidelines, the construction of the classifications for a time use<br />

survey should follow certain principles:<br />

� flexibility: the categories used should meet different needs of users;<br />

� include a balanced and comprehensive coverage of activities (both productive and<br />

personal, formal and informal);<br />

� be detailed enough to distinguish between the activities of particular sub-populations<br />

(young people, the elderly, women etc.). This is particularly important for cultural<br />

behaviour issues; and<br />

� able to harmonise with previous and existing statistical classifications at national and<br />

international level (where possible).<br />

The TUS is the most precise way to measure habits related to media, but it is very expensive. A<br />

cost-effective alternative can be to include questions on time spent on cultural activities during<br />

an ordinary week and week-end day in a sample population survey.<br />

Household expenditure surveys<br />

Household expenditure surveys can be seen as specific sample population surveys in which<br />

households are asked to provide data or estimates of the amount of money they spend on<br />

consuming goods and services and for other purposes over a given period of time. The aim of<br />

these surveys is to provide a further measure of people’s engagement with culture by showing<br />

the proportion of the total expenditure that households spend on cultural goods and services and<br />

how this compares with other types of expenditure. Key indicators are generally related to the<br />

monthly/yearly distribution of household expenditure by type of goods and services. Alongside<br />

the main categories of household expenditure, namely on housing, food and transport, cultural<br />

spending generally come under the heading of ‘leisure and culture’ expenditure. As in the case<br />

of TUS, craft production of textiles, for example, may be categorised under household<br />

production and include various elements such as raw materials, processing (tanning and dying<br />

of textiles), and transport to market.<br />

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