framework for the implementation of a virtual design studio model in ...
framework for the implementation of a virtual design studio model in ...
framework for the implementation of a virtual design studio model in ...
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<strong>the</strong> purpose <strong>of</strong> <strong>the</strong> remix and after work<strong>in</strong>g toge<strong>the</strong>r <strong>in</strong> a different<br />
atmosphere <strong>the</strong> students realised <strong>the</strong> importance <strong>of</strong> mix<strong>in</strong>g with those<br />
who <strong>the</strong>y never worked with be<strong>for</strong>e; <strong>the</strong>y appreciated <strong>the</strong> idea <strong>of</strong> work<strong>in</strong>g<br />
as a team.<br />
� Work<br />
This section is about <strong>the</strong> culture <strong>of</strong> work and how it affected <strong>the</strong><br />
<strong>in</strong>tegration <strong>of</strong> <strong>the</strong> project. This factor is fur<strong>the</strong>r subdivided <strong>in</strong>to two<br />
subsections: <strong>the</strong> organisation or <strong>the</strong> senior management and <strong>the</strong>ir way<br />
<strong>of</strong> work<strong>in</strong>g and <strong>the</strong> <strong>studio</strong> culture that is affected by <strong>the</strong> management.<br />
The culture <strong>of</strong> work is shown accord<strong>in</strong>g to <strong>the</strong> effect it has on <strong>the</strong> VDS<br />
workshop and <strong>the</strong> project <strong>in</strong>tegration ei<strong>the</strong>r directly or <strong>in</strong>directly<br />
practised. Handy 319 emphasises <strong>the</strong> importance <strong>of</strong> any culture at work<br />
on <strong>the</strong> efficiency <strong>of</strong> <strong>the</strong> products; he also fur<strong>the</strong>r stresses that know<strong>in</strong>g a<br />
culture <strong>of</strong> any organisation helps <strong>in</strong> understand<strong>in</strong>g <strong>the</strong> needs <strong>for</strong> this<br />
organisation and <strong>the</strong> way th<strong>in</strong>gs work <strong>in</strong>side this organisation.<br />
This section will highlight <strong>the</strong> importance <strong>of</strong> this factor <strong>in</strong> <strong>the</strong> <strong>in</strong>tegration<br />
<strong>of</strong> <strong>the</strong> VDS 3 project <strong>in</strong> <strong>the</strong> light <strong>of</strong> <strong>the</strong> <strong>studio</strong> itself and <strong>the</strong> organisation<br />
as a whole <strong>in</strong> which <strong>the</strong> project was <strong>in</strong>tegrated.<br />
8.3.7 Organisation<br />
The University <strong>of</strong> Sharjah as described earlier is a semi-governmental<br />
<strong>in</strong>stitute which is partially run <strong>in</strong>dependently by <strong>the</strong> Emirates <strong>of</strong> Sharjah.<br />
As <strong>the</strong> rest <strong>of</strong> educational <strong>in</strong>stitutes <strong>in</strong> <strong>the</strong> UAE this university follows <strong>the</strong><br />
role culture (accord<strong>in</strong>g to Handy‟s classification <strong>of</strong> cultures at <strong>the</strong> work<br />
place) and as <strong>the</strong> name implies works based on <strong>the</strong> job to be done<br />
ra<strong>the</strong>r than on <strong>the</strong> personalities. As this culture <strong>of</strong> work deals <strong>in</strong><br />
procedures and hierarchy and <strong>the</strong> person <strong>in</strong> charge, this <strong>in</strong> turn affects<br />
<strong>the</strong> <strong>in</strong>tegration <strong>of</strong> <strong>the</strong> project and limited it to some extent. Due to a<br />
dist<strong>in</strong>ct lack <strong>of</strong> communication and <strong>the</strong> complication <strong>of</strong> <strong>the</strong> procedures<br />
<strong>the</strong> <strong>studio</strong> could not equip <strong>the</strong> students with all relevant materials<br />
because <strong>the</strong> f<strong>in</strong>alised list <strong>of</strong> participants had not been confirmed until<br />
319 Handy, C. (2009). Gods <strong>of</strong> Management,<br />
177