Parties, Candidates and Citizens On-Line - Åbo Akademi
Parties, Candidates and Citizens On-Line - Åbo Akademi
Parties, Candidates and Citizens On-Line - Åbo Akademi
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Appendix: Questionnaire scales<br />
Labour input (0-n points)<br />
Measures the resources the party puts into the website with one count <strong>and</strong> one scale:<br />
The number of employees working with the website (0-n)<br />
The extent of outsourcing the website construction <strong>and</strong> maintenance to experts (0-4)<br />
Central planning of website (0-21 points)<br />
Measures the degree of central planning <strong>and</strong> strategy in constructing the website with one scale (0-21)<br />
Importance of the website in different communication arenas (0-16 points)<br />
Measures the relative importance of communication via the party website compared to other forms of<br />
communication, e.g. newspapers, TV, mail, radio, party press etc., in four areas of party communication:<br />
Internal communication (0-4p)<br />
Communication with media (0-4p)<br />
Communication with the public (0-4p)<br />
Communication with other parties (0-4p)<br />
General opinion of party websites (-1 -1 points)<br />
Measures the party’s general opinion of web-based communication. The scale is constructed by means of<br />
deducting the party’s score on a st<strong>and</strong>ardized general drawbacks’ scale from their score on a st<strong>and</strong>ardized<br />
‘general advantages’ scale:<br />
General advantages of web based communication (0-1p)<br />
General drawbacks of web based communication (0-1p)<br />
Informative communication (0-68 points)<br />
Measures how highly the party ranks different questionnaire items concerning top-down, informationbased<br />
communication. Consists of 17 items each scoring 0-4 points.<br />
Engaging communication (0-48 points)<br />
Measures how highly the party ranks different questionnaire items concerning bottom-up, engaging<br />
communication. Consists of 12 items each scoring 0-4 points.<br />
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