Parties, Candidates and Citizens On-Line - Åbo Akademi
Parties, Candidates and Citizens On-Line - Åbo Akademi
Parties, Candidates and Citizens On-Line - Åbo Akademi
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Targeting of specific voter segments<br />
Cookies (gather user information)<br />
Opportunity to join e-mail update list<br />
Opportunity to enrol for campaign work<br />
Download party leaflet or similar<br />
Download party logo<br />
Cumulative index (0-5 points) for the number of external links, i.e., all other links than the internal ones;<br />
inter alia, commercial links <strong>and</strong> links to neutral or news/educational sites such as news broadcasters,<br />
newspapers, parliamentary/governmental sites, national libraries.<br />
(0) = no links<br />
(1) = 1-10 links<br />
(2) = 11- 20 links<br />
(3) = 21- 50 links<br />
(4) = 51-100 links<br />
(5) = > 100 links<br />
Participation <strong>and</strong> bottom-up communication index (0-13 points)<br />
1 point assigned if the website features user polls<br />
Cumulative index (0-12 p) consisting of three ordinal indexes:<br />
0penness, i.e. count of e-mail contacts listed on site.<br />
(0) = no e-mails listed<br />
(1) = 1-10 e-mails<br />
(2) = 11- 20 e-mails<br />
(3) = 21- 50 e-mails<br />
(4) = 51-100 e-mails<br />
(5) = > 100 e-mails<br />
Feedback index (0–3) (1) e-mail address on the site; (2) e-mail address explicitly focused on soliciting<br />
comments; (3) an online form to submit views offered.<br />
Interaction index (0-4) Ordinal (1) games/gimmicks to play; (2) bulletin board or guest book to post views;<br />
(3) chat room for real-time discussion; (4) opportunity for online debate with leader/senior organization<br />
employees.<br />
Presentation <strong>and</strong> sophistication index (0-33 points)<br />
Additive index (0-18 points), 1 point assigned for each of the following information features present on<br />
the party website:<br />
Graphics<br />
Frames, (or similar, e.g. flash)<br />
Moving icons<br />
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