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Parties, Candidates and Citizens On-Line - Åbo Akademi

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F = 1 when A+B<br />

In the studies where normalization of on-line party competition was found, either<br />

visibility or on-line performance was skewed in favour of the major parties. For the<br />

studies finding equalization, the QCA yielded the following primitive expressions:<br />

F = 0 when Ab + ab<br />

These terms could then be reduced to the term b. The on-line performance was equal<br />

between major <strong>and</strong> minor parties in the studies where equalization was found. There was,<br />

however, one primitive term present in the studies finding equalization, the term Ab,<br />

represented by cases numbered 2-5, <strong>and</strong> 10 (see Table 2); which was also present in two<br />

cases (numbered 1 <strong>and</strong> 13) where normalization was found. This would be troublesome<br />

as the dependent variable is seemingly operationalized in a way that does not discriminate<br />

between normalization <strong>and</strong> equalization. A further scrutiny of these contradictory cases<br />

reveals that the two studies, cases 1 <strong>and</strong> 13, where normalization was found (Gibson et al.<br />

2003; Margolis et al. 2003), both measured, <strong>and</strong> revealed, an off-line visibility heavily<br />

skewed in favour of the major parties. In the contradictory cases finding equalization, offline<br />

visibility was not measured. Consequently, through this further distinction, the<br />

operationalization of the dependent variable does sufficiently discriminate normalization<br />

<strong>and</strong> equalization (cf. Jungerstam-Mulders 2003: 71).<br />

To summarize the discussion, the operationalizations of the variables are depicted<br />

in Table 1.<br />

45

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