Parties, Candidates and Citizens On-Line - Åbo Akademi
Parties, Candidates and Citizens On-Line - Åbo Akademi
Parties, Candidates and Citizens On-Line - Åbo Akademi
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Appendix: Website coding scheme (cf. Gibson & Ward 2000, 2002)<br />
Internal administration <strong>and</strong> information index (0-23 points)<br />
Additive index (0-9 points), 1 point assigned for each of the following information features present on the<br />
party website:<br />
History<br />
Structure<br />
Values & ideological ethos<br />
Rules & constitution<br />
Specific policy programs<br />
Who’s who section<br />
Leader profile<br />
Articles section/archive<br />
Extranet for members<br />
Cumulative index (0-9 points) consisting of three ordinal indexes:<br />
(1) Donation index 0 - 3<br />
(2) Merch<strong>and</strong>ise index 0 – 3<br />
(3) Membership index 0 – 3<br />
For each index (1) reference made <strong>and</strong> postal address listed (2) download form <strong>and</strong> post (3) specific email<br />
or online form or online transaction (0) no references made.<br />
Cumulative index (0-5 points) of the number of internal links, i.e., links to own party, local party<br />
organizations, MP’s/MEPs, international branches, other c<strong>and</strong>idates in the same party, organizations that<br />
are supportive of the party’s goals:<br />
(0) = no links<br />
(1) = 1-10 links<br />
(2) = 11- 20 links<br />
(3) = 21- 50 links<br />
(4) = 51-100 links<br />
(5) = > 100 links<br />
Campaigning & general information index (0-19 points)<br />
Additive index (0-14 points), 1 point assigned for each of the following information features present on<br />
the party website:<br />
Newsletter<br />
C<strong>and</strong>idate profiles<br />
Election information<br />
Events calendar<br />
Frequently asked questions<br />
Election section<br />
Negative campaign messages<br />
Credits <strong>and</strong> merits of party<br />
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