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Parties, Candidates and Citizens On-Line - Åbo Akademi

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Appendix: Website coding scheme (cf. Gibson & Ward 2000, 2002)<br />

Internal administration <strong>and</strong> information index (0-23 points)<br />

Additive index (0-9 points), 1 point assigned for each of the following information features present on the<br />

party website:<br />

History<br />

Structure<br />

Values & ideological ethos<br />

Rules & constitution<br />

Specific policy programs<br />

Who’s who section<br />

Leader profile<br />

Articles section/archive<br />

Extranet for members<br />

Cumulative index (0-9 points) consisting of three ordinal indexes:<br />

(1) Donation index 0 - 3<br />

(2) Merch<strong>and</strong>ise index 0 – 3<br />

(3) Membership index 0 – 3<br />

For each index (1) reference made <strong>and</strong> postal address listed (2) download form <strong>and</strong> post (3) specific email<br />

or online form or online transaction (0) no references made.<br />

Cumulative index (0-5 points) of the number of internal links, i.e., links to own party, local party<br />

organizations, MP’s/MEPs, international branches, other c<strong>and</strong>idates in the same party, organizations that<br />

are supportive of the party’s goals:<br />

(0) = no links<br />

(1) = 1-10 links<br />

(2) = 11- 20 links<br />

(3) = 21- 50 links<br />

(4) = 51-100 links<br />

(5) = > 100 links<br />

Campaigning & general information index (0-19 points)<br />

Additive index (0-14 points), 1 point assigned for each of the following information features present on<br />

the party website:<br />

Newsletter<br />

C<strong>and</strong>idate profiles<br />

Election information<br />

Events calendar<br />

Frequently asked questions<br />

Election section<br />

Negative campaign messages<br />

Credits <strong>and</strong> merits of party<br />

111

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