Parties, Candidates and Citizens On-Line - Åbo Akademi
Parties, Candidates and Citizens On-Line - Åbo Akademi
Parties, Candidates and Citizens On-Line - Åbo Akademi
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Campaigning<br />
Additive index: 1 point assigned for each item present (0–9)<br />
Election site<br />
Negative campaigning (banner, pop-up ad etc. on home page)<br />
Targeting marginal constituency/swing voter (explicit effort)<br />
Cookie<br />
Join an email update list<br />
Become online campaigner<br />
Information on merits <strong>and</strong> achievements<br />
Download logo<br />
Download offline leaflets/propag<strong>and</strong>a<br />
Delivery:<br />
Presentation/Appearance<br />
Homepage design index, cumulative index 0 – n (2 ordinal indices <strong>and</strong> five counts):<br />
Graphics<br />
Frames<br />
Number of moving icons<br />
Number of photographs<br />
Number of sound files<br />
Number of video files<br />
Number of live streaming files<br />
Access<br />
1 point for each item present (0-6)<br />
No frames option<br />
Text only option (entire site)<br />
Text only documents to download <strong>and</strong> print<br />
WAP/PDA ‘wireless’ enabled<br />
foreign language translation<br />
blind/visually impaired software<br />
Navigability<br />
Additive index - 1 point for each item present (0 – 5)<br />
Navigation tips<br />
Search engine(s)<br />
Home page icon on lower level pages<br />
Fixed menu bar on lower level pages<br />
Site map/index<br />
Freshness<br />
Ordinal index (0-7)<br />
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