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ON COVERNUEVAS ÁREAS DE NEGOCIO“Estamos en el proceso del desarrollo inmobiliarioya sea como asesores, desarrolladorese inversionistas, en la mayoría delos proyectos participamos en el proceso dedesarrollo desde el inicio (viabilidad), identificarel concepto, tamaño, mezcla de giros,montos de inversión y rentabilidad del negocio”,continúa.En la siguiente fase se enfocan al desarrollodel proyecto ejecutivo trabajando conarquitectos externos.Como parte de los planes de crecimientode IQ, para el 2015 iniciará formalmenteoperaciones la empresa de arquitecturacuyo nombre es “PAPE”, misma que ha participadoya en el proceso de supervisión delos proyectos hasta ahora realizados en IQ,PAPE podrá ofrecer servicios independientesde proyecto arquitectónico ejecutivo y podrádesarrollar no solo proyectos de centros comercialessino de cualquier otra especialidad.Será también en 2015 cuando “AKAANTRANSAMERICA”, la empresa del licenciadoFernando Quiroz Robles, se dedique a financiarproyectos enfocados al comercio, loque nos permitirá en IQ tener recursos paranuestros propios proyectos y participar tantoen Deuda como Equity (refinanciación deDeuda) con otros desarrolladores.“Adicionalmente, en IQ tenemos unaempresa que se llama SANIPEP la cual se especializaen el mantenimiento de inmueblesdonde trabajamos con diferentes desarrolladoresy hemos visto un crecimiento muyimportante. ““Después de muchos años de haber trabajadoen distintas áreas de negocios en elquehacer inmobiliario, sin lugar a duda, eldesarrollo de centros comerciales es la máscompleja de todas. Tener en un solo lugardecenas de diversos negocios, giros o usos,requiere de una delicada planeación, experienciay capacidad para poder ajustarse acambios que constantemente aparecen en elcomercio.“Inclusive en los edificios de uso mixto,si el comercio no está resuelto bien, puedehacer que todo lo demás deje de tener éxito.Hacer centros comerciales requiere dela sensibilidad de conocer el negocio de losmismos, el concepto del conjunto a llevarsea cabo, la mezcla de integrantes, comercianteso giros. Cada centro comercial es diferente,si la composición inicial de oferta noes la adecuada desde el inicio del desarrollo,difícilmente será corregible posteriormente”,concluye el arquitecto y Director de IQREALESTATE, José Luis Quiroz.José Luis Quiroz Robles, architect graduatedfrom Universidad Iberoamericana, hasalways been dedicated to design, planningand construction of spaces related to the commerce.His experience starts as founder andco-president of Grupo Arquitech, where jointlyto Juan Sanchez Aedo projected, built and commercializedhundreds of stores and restaurants,as well as the planning and design of a lot ofprojects as Pabellón Bosques, Zentro Masaryk,Parque Duraznos, among others.Hacer centros comerciales requiere dela sensibilidad de conocer el negocio delos mismos, el concepto del conjuntoa llevarse a cabo, la mezcla deintegrantes, comerciantes o giros.IQ REALESTATE sabe cómo hacerlo.Related to that, in an interview he comments,“Since 1990, we have been dedicated toplan, design, develop, build and commercializeall kind of spaces appointed to the commerce:stores, restaurants, movie theaters, commercialcenters and mixed-use buildings. We visualizedthe development possibilities of realestate and businesses relating the commerce;that is why our labor starts from the base conceptdevelopment of the sale idea and the businessmodel, as well as the choice of the mostadequate architecture enterprise for the specificproject, and also the supervision of all theprocess in the executive architectural project’sdevelopment, the value’s engineering, commercialization,real estate development and realestate’s operation”.Later, José Luis Quiroz Robles was part ofthe GICSA during 10 years, where he was theAssociate General Director and partner, beingpart of the responsible team that developedsome project as: ARCOS BOSQUES II, IslaAcapulco and Isla Cancún, Punta Langosta,Forum Coatzacoalcos, Forum Tepic, ForumTalquepaque, Forum Culiacán, Forum Buenavista,City Santa Fe, Torre Esmeralda III, hotels,industrial units, three outlets and buildings foroffices among other many projects.“It has meant a pleasure and also a learningwhen working on projects with big enterprisesand professionals from development as Elias,Abraham and Jacobo Cababie, David Daniel,Luis and Mauricio Amodio, Mauricio Rivera Torres,Javier Barrios, Liverpool and CARSO Inmuebles.Besides, jointly to architects as TeodoroGonzález de León, Francisco and Juan PabloSerrano, Jerde Partnership, LBC (Alfonso LópezBaz and Javier Calleja), SOM, Callison, DohertyDesign Group, Enrique Nortern, Bernardo GómezPimienta, GVI, Michel Rojkind, RTKL, GaetaSpringall, among many others”, reveals architectQuiroz during the talk in his offices.Five years ago roughly, he decided to leaveGICSA to open IQ REALESTATE, an enterprisemainly focused on the process of real estatedevelopment but with a bigger attention on thecommerce, mainly on Fashion Centers or mixeduse complexes. We have formed an efficientand compact team of professionals that allowsus to offer the highest quality of service andresults.There were a lot of factors that favor thebirth of IQ and architect Quiroz shares that…something important is what has happened inthe last five years in Mexico, overall for thecommerce, there is stability in the economyand what radically changes in the developmentof commercial center is the opening of duties,which was an obstacle for many brands to operatein our country; after that, the commercewas opened to a series of key brands (named byArchitect Quiroz as “the other anchors of thecommercial centers”) that, jointly to the changein the customers purchase experience, changedthe commerce.The commerce is updatedThe brands that have influenced in a positiveway in our country with a great success andgrowth: Grupo INDITEX (Zara, Massimo Dutti,LFT, Pull & Bear, Bershka, Zara Home, Oysho,Stradivarius), H&M, Forever 21, AmericanEagle, Old Navy, GAP, Aéropostale, BananaRepublic, Victoria’s Secret, Crate & Barrel,William Sodoma & Pottery Barn, among manyothers, are the same that have left a superiorequivalent of 20,000 square meters for leasingin Mexico… “It immediately changes themarket, because of the need to relocate themand the conventional commercial centers werenever planned for having those dimensions; forinstance: H&M uses 3,000 square meters ofarea and Forever 21 more than 2,000 squaremeters… In Mexico, Sanborn’s was the enterprisethat used that extension”, complementsJosé Luis Quiroz.Those factors have caused a bigger developmentof the commercial centers. Additionally,there is an important need to develop a changeof the commerce experience and the visit to“The interesting fact aboutthinking as a developer is thatI can make a change in order tooffer what the market needs”José Luis Quirozwww.inmobiliare.com 87