Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...

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Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikork... http://cms.haaga-helia.fi/fi/opintojaksokuvaukset-2009-2010/ls/showal... 226 of 227 8.6.2010 12:43 Tuuli Tukiainen, Pasila Oppimateriaalit Juholin, E. 2006. communicare! C! Viestintä strategiasta käytäntöön.4. uudistettu painos. Inforviestintä Oy. WS Bookwell, Porvoo. Juholin, E. 2008. Viestinnän vallankumous. Löydä uusi työyhteisöviestintä. WSOY. WS Bookwell Oy, Juva. Ohjaajan valmistama opetusmateriaali. Arviointiperusteet Tentti 90% Aktiivinen osallistuminen tuntiharjoituksiin 10% Work-based Project on Organisations and Publicity (ops 2010) Code: COM4LE006 Extent: 4 ECTS (108 h) Timing: 6th semester Language: English Level: Professional studies Type: Elective* Curriculum: ASSI10 *Compulsory for students majoring in Communication Prerequisites Assi: Yhteisöviestinnän merkitys ja käytännöt (WOR1LS001G), Yhteisöviestinnän muodot ja kehittäminen (COM2LS062), Assessing and Planning Organisational Communication (COM4LE002) Mubba: Purpose and Practices of Organisational Communication, Scanning and Developing Organisational Communication, Assessing and Planning Organisational Communication Learning outcomes The course is organized as a genuine client project for a particular organisation (commissioning party). The aim of the course is to study the public image or/and the stakeholder relations of the commissioning party. The student will learn to gather, analyze and report information to the client. The student will learn to act and work professionally in a project team. The course also supports the understanding of the empirical data analysis related to Bachelors’ Thesis. Course contents Analysis of the perceived image of the commissioning party Implementation of a client project Cooperation with the business community The course is based on cooperation with the commissioning party. Teaching and learning methods
Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikork... http://cms.haaga-helia.fi/fi/opintojaksokuvaukset-2009-2010/ls/showal... 227 of 227 8.6.2010 12:43 A genuine and supervised project in cooperation with the commissioning party. Contact hours 42 h (including supervised small group cooperation), mandatory attendance 80 % Self-study 66 h (including independent data gathering and analysis as part of the small group cooperation and reporting) Contact teacher / Project advisor Heta-Liisa Malkavaara, Pasila Tel. 040 488 7363 heta-liisa.malkavaara@haaga-helia.fi Learning materials Literature and data related to the project. Literature related to communication auditing and research, e.g. Daymon & Holloway. 2002. Qualitative Research Methods in PR and Marketing Communications. Routledge. Smith & Ronald D. 2002. Strategic Planning for Public Relations. Lawrence Erlbaum Associates. Assessment criteria 100 % contribution to the project including project management, report and presentations The members of the small group will get the same grade (note: individual absenteeism will be noticed)
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Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...

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