Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...
Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...
Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Johdon</strong> <strong>assistenttityön</strong> <strong>ja</strong> <strong>kielten</strong> <strong>ko</strong> <strong>—</strong> <strong>HAAGA</strong>-<strong>HELIA</strong> ammatti<strong>ko</strong>rk...<br />
http://cms.haaga-helia.fi/fi/opinto<strong>ja</strong>ksokuvaukset-2009-2010/ls/showal...<br />
94 of 227 8.6.2010 12:43<br />
learns to apply marketing theory into practice through client project or assignment which<br />
concentrates on brand management and/or marketing communication<br />
learns to gather, analyze and report information to the client<br />
learns to act and work professionally in a project team<br />
The course also aims to support Bachelors´ Thesis process.<br />
Course contents<br />
Implementation of a client project<br />
Supporting theory based on project specification<br />
The course is implemented as a project. The students work in project teams according to client brief and<br />
team assignments specified by the advisor in the beginning of the course. Supporting lectures and team<br />
meetings will be arranged throughout the course.<br />
Cooperation with the business community<br />
The course is based on cooperation with the commissioning party.<br />
Teaching and learning methods<br />
Contact hours 42 (including the supervised small group cooperation)<br />
Self study 66 (including independent data gathering and analyzing as part of the small group<br />
cooperation.)<br />
80 % attendance required<br />
Contact teachers<br />
Mia-Maria Salmi, Pasila<br />
Tel.040 488 7348<br />
mia-maria.salmi@haaga-helia.fi<br />
Learning materials<br />
Literature and data related to the project.<br />
Teams choose individually the theory literature for the project report.<br />
Daymon & Holloway 2002. Qualitative Research Methods in Public Relations and Marketing<br />
Communications. Routledge. London.<br />
Assessment criteria<br />
100 % contribution to the project incl. project management, report and presentation<br />
The members of the team will get the same grade.<br />
The representative of the client company/organization, students and advisor will all participate on the<br />
evaluation of the project. Active participation on client project and on client presentation is compulsory.<br />
Monialaiset opinto<strong>ko</strong><strong>ko</strong>naisuudet<br />
.<br />
Studia Generalia -luennot<br />
Studia Generalia -luennot<br />
Tunnus: MON20S
Change language