Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...

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Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikork... http://cms.haaga-helia.fi/fi/opintojaksokuvaukset-2009-2010/ls/showal... 92 of 227 8.6.2010 12:43 Project for the client company Teaching and learning methods 32 h lectures and team meetings 49 h team work and self-study 80 % attendance required Teacher with the main responsibility for the course Mia-Maria Salmi Course materials Handout material Literature and other material specified according to the client brief Assessment criteria 70 % Contribution to the project incl. group report and presentation 30 % Individual work The representative of the client company/organization, students and teacher will all participate in the evaluation of the project. Marketing and Networks (ops 2010) Code: MAR4LE006 Extent: 3 ECTS (81 h) Timing: 4th semester Language: English Level: Professional studies Type: Elective* Curriculum: ASSI10 * required of Assi and Mubba students majoring in Marketing Prerequisites Organisaatiot ja johtaminen (WOR1LS001C) Markkinoinnin perusteet (WOR1LS001B) Yrittäjyys ja liiketoiminta (WOR2LS001) Learning outcomes Upon successful completion of the course, the student knows how to assist the marketing management in the planning and implementation of marketing communication activities. can act in the internal and external marketing networks of the company and in cooperation with the interest groups. understands the importance of customer oriented approach in business Course contents planning and implementation of marketing communication activities
Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikork... http://cms.haaga-helia.fi/fi/opintojaksokuvaukset-2009-2010/ls/showal... 93 of 227 8.6.2010 12:43 modern approaches to marketing communication agency cooperation customer orientation and service Cooperation with the business community Guest lecturers or company visits. Assignments/triggers are based on real life examples. Teaching and learning methods Students attend PBL tutorials and lectures once a week. Lectures support self-study and tutorial work. Tutorials 8 h Lectures 16 h Self-study 57 h Contact teachers Mia-Maria Salmi, Pasila Tel.040 488 7348 mia-maria.salmi@haaga-helia.fi Learning materials Handout material Belch, G. 2009. Advertising and Promotion-An Integrated Marketing Communication. The McGraw-Hill Companies.Inc. Fill, C. 2005. Marketing Communications. Engagement, Strategies and Practice. 4th edition. Pearson Education Ltd. Prentice Hall Powell, H. 2009. The Advertising Handbook. London Routledge Assessment criteria Tutorial performance and individual work (includes self, peer and external assessment) 50 % Examination or team assignment 50 % Work-based Project on Marketing (ops 2010) Code: MAR4LE007 Extent: 4 ECTS (108) Timing: 6 th semester Language: English Level: Professional studies Type: Elective* Curriculum: ASSI10 * Compulsory for Assi and Mubba students majoring in Marketing Prerequisites Organisaatiot ja johtaminen (WOR1LS001C) Markkinoinnin perusteet (WOR1LS001B) Yrittäjyys ja liiketoiminta (WOR2LS001) Learning outcomes Upon successful completion of the course, the student
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Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...

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