Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...

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Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikork... http://cms.haaga-helia.fi/fi/opintojaksokuvaukset-2009-2010/ls/showal... 90 of 227 8.6.2010 12:43 Oppimistehtävät 20 % Taulukkolaskenta ja matematiikka (ACC1LS030B) Kirjallinen tentti 100 % Markkinointi ja myynti . Managing Marketing Networks Code: MAR4LE064 Extent: 3 cr (81h) Timing: Semester 4 Language: English Level: professional studies Type: elective* *required of Assi and Mubba students majoring in Marketing Prerequisites Yritystoiminnan perusteet/ Introduction to Business Administration (INS1LS062A/INS1LE048A) Yrittäjyys ja liiketoiminta/Profitable Small Business Management (WOR2LS001/WOR2LE001) Learning outcomes The student knows how to assist the marketing management in the planning and implementation of marketing communication activities can act in the internal and external marketing networks of the company and in cooperation with the interest groups learns approaches to modern marketing. Course contents planning and implementation of marketing communication activities agency cooperation modern approaches to marketing communication The PBL approach is applied to the course. The planning and implementation of marketing communications activities is analysed in theory and in practice from the point of view of the marketing assistant as a team member of the marketing management. Cooperation with the business community and other organisations Guest lecturers or company visits Assignments/triggers are based on real life examples Teaching and learning methods
Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikork... http://cms.haaga-helia.fi/fi/opintojaksokuvaukset-2009-2010/ls/showal... 91 of 227 8.6.2010 12:43 Students attend pbl tutorials and lectures once a week. Lectures support self-study and tutorial work. tutorials lectures self study 8 h 16 h 57 h 100% attendance required on tutorials Teacher with the main responsibility for the course Mia-Maria Salmi Course materials Handout material Fill C. 2009. Marketing Communications Interactivity, Communities and Content Pelsmacker P, Geuens M & Van den Bergh J 2007. Marketing Communications, A European Perspectiv Chapters specified in the beginning of the course. Assessment criteria 50% tutorial performance and individual work (includes self, peer and external assessment) 50% examination Managing Competitive Advantage Code: MAR4LE065 Extent: 3 cr (81 h) Timing: Semester 6 Language: English Level: professional studies Type: elective* *required of Assi and Mubba students majoring in Marketing Prerequisites Yritystoiminnan perusteet/ Introduction to Business Administration (INS1LS062A/INS1LE048A) Yrittäjyys ja liiketoiminta/Profitable Small Business Management (WOR2LS001/WOR2LE001) Learning outcomes The student learns to apply marketing theory into practise through client project or assignment which concentrates on brand management or marketing communication learns to act and work professionally in a project team Course contents The course is implemented as a project. The students work in project teams according to client brief and team assignments specified by the teacher in the beginning of the course. Supporting lectures and team meetings will be arranged throughout the course. Cooperation with the business community and other organisations
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