Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...
Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...
Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...
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<strong>Johdon</strong> <strong>assistenttityön</strong> <strong>ja</strong> <strong>kielten</strong> <strong>ko</strong> <strong>—</strong> <strong>HAAGA</strong>-<strong>HELIA</strong> ammatti<strong>ko</strong>rk...<br />
http://cms.haaga-helia.fi/fi/opinto<strong>ja</strong>ksokuvaukset-2009-2010/ls/showal...<br />
91 of 227 8.6.2010 12:43<br />
Students attend pbl tutorials and lectures once a week. Lectures support self-study and tutorial work.<br />
tutorials<br />
lectures<br />
self study<br />
8 h<br />
16 h<br />
57 h<br />
100% attendance required on tutorials<br />
Teacher with the main responsibility for the course<br />
Mia-Maria Salmi<br />
Course materials<br />
Handout material<br />
Fill C. 2009. Marketing Communications Interactivity, Communities and Content<br />
Pelsmacker P, Geuens M & Van den Bergh J 2007. Marketing Communications, A European Perspectiv<br />
Chapters specified in the beginning of the course.<br />
Assessment criteria<br />
50% tutorial performance and individual work (includes self, peer and external assessment)<br />
50% examination<br />
Managing Competitive Advantage<br />
Code: MAR4LE065<br />
Extent: 3 cr (81 h)<br />
Timing: Semester 6<br />
Language: English<br />
Level: professional studies<br />
Type: elective*<br />
*required of Assi and Mubba students majoring in Marketing<br />
Prerequisites<br />
Yritystoiminnan perusteet/ Introduction to Business Administration (INS1LS062A/INS1LE048A)<br />
Yrittäjyys <strong>ja</strong> liiketoiminta/Profitable Small Business Management (WOR2LS001/WOR2LE001)<br />
Learning outcomes<br />
The student<br />
learns to apply marketing theory into practise through client project or assignment which<br />
concentrates on brand management or marketing communication<br />
learns to act and work professionally in a project team<br />
Course contents<br />
The course is implemented as a project. The students work in project teams according to client brief and<br />
team assignments specified by the teacher in the beginning of the course. Supporting lectures and team<br />
meetings will be arranged throughout the course.<br />
Cooperation with the business community and other organisations
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