Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikor...

Johdon assistenttityön ja kielten ko — HAAGA-HELIA ammattikork...
http://cms.haaga-helia.fi/fi/opintojaksokuvaukset-2009-2010/ls/showal...
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Project for the client company
Teaching and learning methods
32 h lectures and team meetings
49 h team work and self-study
80 % attendance required
Teacher with the main responsibility for the course
Mia-Maria Salmi
Course materials
Handout material
Literature and other material specified according to the client brief
Assessment criteria
70 % Contribution to the project incl. group report and presentation
30 % Individual work
The representative of the client company/organization, students and teacher will all participate in the
evaluation of the project.
Marketing and Networks (ops 2010)
Code: MAR4LE006
Extent: 3 ECTS (81 h)
Timing: 4th semester
Language: English
Level: Professional studies
Type: Elective*
Curriculum: ASSI10
* required of Assi and Mubba students majoring in Marketing
Prerequisites
Organisaatiot ja johtaminen (WOR1LS001C)
Markkinoinnin perusteet (WOR1LS001B)
Yrittäjyys ja liiketoiminta (WOR2LS001)
Learning outcomes
Upon successful completion of the course, the student
knows how to assist the marketing management in the planning and implementation of
marketing communication activities.
can act in the internal and external marketing networks of the company and in cooperation with
the interest groups.
understands the importance of customer oriented approach in business
Course contents
planning and implementation of marketing communication activities